Should I Have Multiple YouTube Channels?

Find out whether you can have multiple YouTube channels, how you can set up multiple channels, and whether you should have multiple channels on YouTube.

Being a YouTuber can be pretty “all-sorts” when you consider the amount of work you need to do. 

Staying top-notch and producing high-quality and valuable content for your audience is a lot of work. 

It even gets more complicated when you have to run more than one channel.

Yes, this is for anyone who has multiple YouTube channels or is planning to have multiple YouTube channels and is wondering if it is worth the stress.

One YouTube channel is enough stress already, why add more to the list?

In this article, we will be answering that question: can you have multiple YouTube channels? And if yes, should you have multiple YouTube channels?

Ready? Let’s Go!

When You Should Start A Second YouTube Channel (And When You Shouldn’t)

There are quite some benefits of having multiple YouTube channels – with multiple YouTube channels, you can reach more viewers, attract more subscribers, and get more views, you can use all your abilities without having to restrain them to a particular audience too.

Multiple YouTube Channels

Variety channels are quite common on YouTube. 

By Variety channel, we mean using one YouTube channel to showcase a variety of videos. 

However, your audience sometimes may find it tough adjusting to the different videos especially if they are looking for specific solutions from your channel.

So, if you think or notice that your audience would not respond favorably to the other genres or niches you want to make videos on using the same channel, then this might be a good time to consider starting a second channel.

In fact, having separate channels can make a lot of sense because you are able to service different audiences with the variety of content you produce, so far as you are able to keep up.

Another reason you might consider a second channel is when one genre in your video content is not monetizable. 

An example is where you have copyright claims on your music videos. 

You would have to move those videos to a totally separate channel.

Also, there are a couple of checklist questions you want to answer while considering if it’s time to start a second YouTube channel.

a. Does Your Existing Channel Has An Active And Engaged Audience?

If yes, you may go ahead. 

If no, you should continue with one channel since you are still establishing an audience.

b. Do Your New Shows/Series/Videos Have A Similar Voice As The Videos Your Audience Already Loves?

If yes, then continue with your already existing channel. 

Since they already love it, there’s no point asking them to subscribe twice.

If no, you can go for a second channel.

c. Do Your Proposed Videos For The New Channel Appeal To A Similar Audience Or Demographics As Your Current Channel?

If yes, then please continue with your current channel. 

However, do well to check your YouTube analytics after you release the new videos, so you can confirm if it appeals to the same audience. 

If no, you can go on to start a second channel.

d. Do You Have The Time, Resources, And Passion To Invest In Both Channels?

If your answer to the previous question was a no, then you need to ask yourself if you have the time and everything else it takes to invest in a second channel now. 

If the answer is yes, then you can go ahead and start a second channel. 

If the answer is no, by all means, keep your current channel.

Remember, when it comes to growing a successful channel, being consistent with uploads and audience management is important.

Finally, if you feel you need to reach more viewers in one niche but in different segments or sub-niches, then it might be time for a second channel. 

If you also feel like you are under-utilizing your abilities and skills, for instance, you are into fashion, but you also have a strong hand at makeup and cosmetics and you strongly want to share that part of you too, then you might need to start a second channel for this purpose.

Note that when people subscribe to a particular channel, they have something in mind, so when you decide to give a variety of unrelated content, you might be putting them off because people like to know what to expect, especially if they are giving their time to it. 

This is another reason you might need to go for a second YouTube channel.

How Many YouTube Channels Can You Have Per Account?

YouTube came up with the fantastic idea of having multiple YouTube channels under one single Gmail account, using this feature has been made easy and flexible for video content creators on YouTube to explore to the fullest.

Multiple YouTube Channels

It comes down to the “how much can you handle” question. 

YouTube allows you to create up to 50 YouTube channels associated with one account. 

In fact, you can manage up to 100 channels from one Google account. 

So, if you want to get more than one YouTube channel and you believe you can handle it, then, by all means, go ahead.

Previously, to have multiple channels, you needed to create a separate YouTube account for each one, you can still do that if you choose to, but all the stress isn’t necessary if you ask us. 

Besides, it’s a very unproductive use of your time.

YouTube allows you to go ahead and create channels with your current YouTube or Google account.

As soon as you create these new channels, you create what is called a “Brand Account” which is linked to your personal account.

So you don’t have to go creating separate YouTube accounts for each of your channels. 

Imagine if you had to create 50 different accounts for 50 channels! Phew!

How To Create Multiple YouTube Channels

Multiple YouTube Channels

If you have not created a separate account for your YouTube channel yet, then this is how you can get started.

  • Log in to the Google account you want to use for creating multiple YouTube channels.
  • Remember that this will be your primary YouTube account that you will use daily. 
  • The next thing you need to do is to visit the Youtube channel Switcher and click on “Create New channel.” 
  • Then go ahead and create a new channel. 
  • The next option is to select the brand name. 
  • Click on “Ok,” and you will see a display for linking your newly created channel with Google plus page. 
  • You will be taken to your new channel where you can customize your account and upload your videos; you want to keep some things in mind: your page and channel will display the same name and photo, and your Public YouTube videos will appear on both
  • As soon as you click on “Ok,” you will be switched to your newly created YouTube channel and yes, it will be a separate channel. 
  • You can always click on the profile image on the top-right if you need to switch between different YouTube accounts.

Managing this new YouTube channel is just like managing your personal account. 

There really is no difference.

Any comments you make on videos from this account will show up as having come from that account, not from any of the others.

And that is how you create a second YouTube account using an already existing Google account.

Some people want to keep family videos out of the public eye, and if that’s you, it’s OK. 

You can use your regular YouTube accounts and adjust the privacy settings of the individual videos.

But note as we said before, if you have two different audiences, it is better and recommended that you set up different channels for them.

With the YouTube Brand Account, the connection to your personal Google account is not displayed, and you can share the management of the account or manage it by yourself if you choose that.

You should also consider adding different channel icons.

This will help you to distinguish which account you are on, to avoid mistakes. 

This also makes it easier for you to keep track of which account you are logged into actively.

It also helps your subscribers and visitors differentiate between your accounts without confusing one for another.

Managing Multiple YouTube Channels

Like we mentioned before, you can set up your YouTube channel to be managed by just you or by multiple people, but the two most dominant options are by a Google Account or by a Brand Account.  

Multiple YouTube Channels

You can choose from one of the following options for your YouTube channel:

  • Connect it to your Personal Google Account; doing this will enable the channel to use your Google account name and photo.
  • Connect it to a Brand Account; the YouTube channel can use a different name from the one you use on your Google account.

Note that if you connect your YouTube channel to your Google account, these are the areas you need to take note of:

  • Who can manage the account; in this case, only you can access the YouTube channel and you have to use your Google account to do this. 
  • What name and Photo to show; the YouTube channel uses the same name and photo as your Google account and the rest of your Google services like Gmail or Google Docs.

When it comes to connecting your YouTube channel to a Brand Account, there are also some things you should pay attention to such as:

  • Who Can manage and own the channel; multiple Google Accounts can manage and own a brand account, and any of those managers and owners can also access the YouTube channel connected to the Brand Account. If you add other owners to the channel, they can take full actions on it as well, and this includes deleting the channel and removing other owners.
  • What name and Photo to show; the YouTube channel can have a different name and photo from what is on your Google account and any manager Google Accounts.

You can also use Brand Accounts managed by your Google Account. 

How does this work?

You can use one Google Account to manage Brand Accounts connected to YouTube channels.

If you choose to go for this option (connecting your YouTube channel to a Brand Account that’s managed only by your Google Account), then you should also know how these work:

  • Who Can Manage the Channel; if you have multiple YouTube channels connected to Brand Accounts, then you can manage them all through one Google Account without signing out, remember how you can switch between the channels you manage.
  • What name and Photo to show; your YouTube channel can have a different name and photo from your Google Account and any of the brand accounts it manages.


Having gone through all of these, you might find it useful to have multiple YouTube channels. 

You might even be considering starting a next channel soon.

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