Find helpful tips to master email marketing for coaching and how you can use emails to market and boost your coaching services.
If you plan to be coaching for a long time and get on the A-list of top coaches, making a great impact as well as good money, then you need to consider email marketing.
And just in case you’re already on this train, you need to start taking your email marketing even more seriously as a coach.
Email marketing could just be your break-even point in the business of coaching, as email marketing can give you more business than you thought you could get using other marketing channels.
Email marketing is one of the most effective means to boost and market your coaching session and you can achieve these by optimizing your emails, personalizing your messages, creating welcoming emails, customizing the sign-up process, solving problems, asking for feedback, including a call to actions, and offering free gifts!
Ready to learn how to do this?
Table of Contents:
Top 12 Tips To Master Email Marketing For Coaches:
- Consider The Essential Elements of an Email
- Personalize Your Message
- Capitalize on Welcome Emails
- Customize the Sign-up Process
- Build Your Email List Through Public Speaking and Webinars
- Solve A Problem With Your Content
- Ask for Feedback
- Leverage on Email Automation
- Set Autoresponders
- Include a Call to Action
- Offer Free Gifts
- Include an Unsubscribe Option to Build Trust
1. Consider The Essential Elements Of An Email
This is the part where you learn how to pay attention to the basics.
47% of email recipients have to decide if they will read an email, and this is determined by the subject line of the email.
So, if you want to increase your conversion rates, you will need to make sure that first of all, your emails get opened, first things first!
How do you achieve that?
Simple, you can achieve this by crafting email subject lines that are simply irresistible!
Here’s how to create subject lines that make your emails get opened:
- Personalize: Learn to use your client’s name.
- Use Curiosity: You can do this by asking a question; just make it interesting and captivating, and thought-provoking.
- Use Urgency: This element serves to delete any hesitancy the client may have, you don’t leave them a chance to think if to open your email or not.
- Use the Right Length: 50 characters for your subject line is just ok as the longer it gets, the more tiring to read.
- Use Clear and Simple Language: Strive to be concise, make sure you go for simple words, instead of clever-sounding words.
- Give Them the Special Treatment: You have to use all your know-how to make your clients feel special, let them get the VIP treatment.
- Avoid CAPS for ALL your words and don’t overuse your exclamation marks!!!!!!!
2. Personalize Your Message
You must make your messages personalized, otherwise, the only one reading them will be you.
You can decide to opt for professionals to get that done for you.
This way, you can be sure you won’t be sending generic messages, but messages that are specific to your client and their particular goals.
Your messages have to be written personally.
Nobody wants to read an email that is written like the writer does not know them (even though they really don’t, of course) or like they are some kind of anonymous prospect on an everlasting mailing list.
Everybody wants to be written to as a friend and the language used should be able to reflect that.
The language should not be formal and stiff.
And as you know, we won’t even touch emails that come off like you’re selling.
Try not to be too serious, no one else takes you that seriously.
People could use a lighter joke every now and then.
This does not mean you have to make your email a thread of jokes; it’s simply saying that lightening up isn’t a crime.
The use of personalization is very effective.
With this, you can simply segment your email and create different factors like age, geographic location, gender, and occupation.
The more your content can address the client’s most important needs, the higher your engagement rates and clicks.
It’s your job as a coach to cater to the personal issues of your clients.
You can also segment your audience by filtering those you have worked with in the past.
That way, you can deliver customized content that is personalized to your recipients.
3. Capitalize On Welcome Emails
It’s rude to bump into someone for the first time and they dash off telling you all about what they do, – without any introduction.
The same thing goes for your emails.
You should have a tradition of welcoming your new subscribers with a brief introduction of yourself and then, your coaching.
You can also share some information about yourself and what led you to go into coaching.
You could also offer them testimonials from clients who have worked with you and let them in on what it is like to work with you.
Remember, this is your first meeting, you have to pay attention to the quality of content you are giving out so you can make a great impression on them.
4. Customize The Sign-Up Process
You can take your personalization to another level by customizing the signup process so your prospects meet you in a positive way.
If you do this, you’ll end up faster with a larger and more engaging email list.
You will scarcely see people unsubscribe and your messages will get opened and clicked on more.
In fact, industries that make use of the opt-in more than others, get a higher open and click-through rate than those who do not.
5. Build Your Email List Through Public Speaking And Webinars
You can also use webinars and public speaking to build your email list better.
In fact, many marketing experts have identified webinars to be their most effective list-building strategy.
It doesn’t matter if you want to build your list or show off your expertise, webinars are an amazing way to get in front of your target audience, deliver value, and get noticed.
Coaching as you know, is often a two-way thing, and hosting a webinar is a great way to experience first-hand, without being told, what your audience responds to or not.
This is a free ticket for you.
You get to see what makes them tick and what makes them doze off.
What better way to improve your coaching while marketing yourself?
6. Solve A Problem With Your Content
People must see that you have something of value to offer before they think you’re worth their time.
You can offer your prospects an eBook or a checklist that they can’t resist.
This makes them immediately see your coaching as the go-to service for their needs.
They don’t have to pay to get value.
See this as a way to build your email list as well as some kind of screening mechanism.
The people who sign up for your list are motivated to take that step and this will help you know if your lead magnet is doing well or not.
If you don’t seem to be getting the best results, it could be that your content is not providing the kind of solution that people are motivated to take action on.
This simply means you need to get back to the drawing board to figure out what works better.
7. Ask For Feedback
You know by now that coaching is not a one-man show.
It is a two-way thing.
You don’t want to be someone who never gets feedback from her students and clients.
Coaching is give-and-take, so you need to introduce that to your emails too.
Whatever your channel is, – autoresponders or weekly email messages, just make sure that you actively solicit feedback from your readers.
This lets them know that you care if they are getting results or not, and it shows them they are being carried along as well.
Also, you can include some testimonials from clients to spur them to respond and engage better.
8. Leverage On Email Automation
As a coach, you have got to be on the go!
This is a smart way to say, be proactive!
You can do this in many ways.
You can use systems to automate tasks, you can find apps that let you schedule emails in advance, so you that sorted out for later.
These tools make your work easier, and help you to prioritize what should be sent out and when it should be sent out.
This makes it super easy for you to schedule your content in advance, saving you time.
Doing this makes you a proactive coach, saves you stress, and saves you time as well.
When you make it a habit to set aside time to schedule your emails, be it in the evenings or whenever you can stay in touch with your clients easier than ever.
All you need to do is click ‘send’ later!
9. Set Autoresponders
You can also stay on top of your game with autoresponders.
Remember, your coaching services have an extended cycle or lifetime.
So, you want to make sure every turn is well covered.
You can grow and nurture your leads by walking them through a series of emails that are designed to specifically take them from one point to another in their buying journey.
You can set aside the weekly newsletter for a while and go for autoresponders maybe once a week.
The great thing about using this is that your audience will not even realize or figure out that they are on an autoresponder.
And this makes the week less stressful for you.
10. Include A Call To Action
You’re almost there.
Telling or showing your clients what to do is only one step of the whole journey.
You need to be able to convince or persuade them to buy.
This is why you need to use CTAs (Call to Action).
Ensure that all of your emails have a call to action, otherwise, your clients would be left unsure of what to do after reading your email.
Are they supposed to share it? Visit your website? What are they to do?
Your call to action tells them what to do.
Your call to action should:
- State the benefits of your services
- Deliver what you promise
- Use the right words
- Create a sense of urgency
- Minimize risk on their part
- Focus on the value you’re bringing
- Be personal and inspire curiosity and anticipation
11. Offer Free Gifts
This is a part we all like.
You should be able to reflect that you truly care about your client by giving them some gifts.
Your gift should add value to their life and improve it in some specific way.
Of course, you don’t want to give away your entire coaching session, but a free session makes a great discount or free gift.
Besides, offering free gifts is a great way to retain old clients, and it’s also a great tactic to employ if you want to turn new clients into loyal clients.
A free gift is also an amazing way to create and strengthen the connection between you and your clients.
12. Include An Unsubscribe Option To Build Trust
It’s not exactly that you want your clients to start unsubscribing.
Nobody wants that.
It’s just that it’s a psychological thing, – make them feel like they don’t have to, and you build trust subtly.
Just make sure your unsubscribe button is not hidden.
Don’t let them have to go through hoops and loops just to unsubscribe.
It makes you appear suspicious and creates doubt concerning your motives.
Give them all the value you can, but don’t make them feel like they are compelled to subscribe to your email.
Give them the option of unsubscribing and they will feel better about being on your list with the option or rather, – the freedom of choice.
That’s how to win their trust.
So that is all about creating the most effective email list.
We hope you found this article useful and it helps you master email marketing for your coaching.
Leave us a comment!
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Anita is a part of Weshare’s writing team. She has social media marketing experience for over 4 years and has been writing in-depth guides and articles about marketing, social media, and online education for the past 7 years.
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