Advertising is a huge industry, and it’s only getting bigger.
In fact, according to Zenith Media, global advertising expenditure is forecast to grow by 8.0% in 2022.
That’s a lot of money! So what are some of the most interesting advertising statistics out there?
In this blog post, we will take a look at some of the most mind-blowing stats about advertising. Stay tuned – you might be surprised by some of these numbers!
Key Advertising Statistics
- The average American person is exposed to around 4,000 to 10,000 ads every day. (Forbes)
- 66% of all worldwide ad spending will go to digital this year. (Insider’s eMarketer)
- In 2021, Search engine advertising was the most popular format of digital advertising, accounting for over 41.4% of all US digital ad revenue. (IAB)
- Social media advertising is also on the rise, with a projected 17% growth rate YOY in 2022 (estimated at $134 Billion). (HootSuite)
General Advertising Statistics
1. The average American person is exposed to around 4,000 to 10,000 ads every day.
(Forbes)
Takeaway: People are bombarded with ads every day, so it’s important to make sure your ad stands out from the crowd. It means creating an ad that is relevant to your target audience and using the right platform to reach them. Researching where your target audience hangs out online will be key to getting your ad in front of them.
2. 66% of all worldwide ad spending will go to digital this year.
(Insider’s eMarketer)
Takeaway: Ads are still the number one way to reach your target market, so make sure you’re allocating a good portion of your budget to advertising. As digital spending continues to grow, it’s important to make sure you’re staying up-to-date with the latest trends. Find out what is working for your competitors and try to stay one step ahead.
3. In 2021, Search engine advertising was the most popular format of digital advertising, accounting for over 41.4% of all US digital ad revenue.
(IAB)
Takeaway: If you’re not doing search engine advertising, now is the time to start. As the most popular form of digital advertising, it’s a great way to reach your target market. And with a projected growth rate of 12.0% in 2022, it’s only going to become more popular. Search advertising is a great way to drive traffic to your website or product and increase sales.
4. Social media advertising is also on the rise, with a projected 17% growth rate YOY in 2022 (estimated at $134 Billion).
(HootSuite)
Takeaway: Social media advertising is a great way to reach your target market. With over three billion active social media users, there’s a good chance your target market is using one (or more) of these platforms. If you’re not advertising on social media, you’re missing out on a huge opportunity. TikTok advertising is something to start thinking about more seriously – especially if you’re targeting a younger demographic, but not only. As more and more people use video-led social media platforms like YouTube and TikTok, advertising on these platforms is only going to become more popular.
5. 70%-80% of users ignore sponsored search results.
(Search Engine Land)
Takeaway: Just because someone sees your ad, doesn’t mean they’re going to click on it. In fact, most people ignore sponsored search results. This means you need to create an ad that is relevant and interesting enough to make someone want to click on it. You also need to make sure your ad is placed on the right platform and in front of the right audience. Otherwise, you’re just wasting your time and money.
6. 90% of searchers haven’t made up their mind about a brand before starting their search.
(Status Labs)
Takeaway: This stat shows the importance of SEO and SEM. If someone is searching for a product or service, it’s likely they haven’t decided on a brand yet. This is where your ad comes in. If you can get your ad in front of them at the right time, you have a good chance of winning their business.
7. It’s estimated that 27% of internet users in the US used ad blockers in 2027.
(Statista)
Takeaway: Ad blockers are becoming more and more popular, which means it’s important to make sure your ad is relevant and interesting enough to make someone want to see it. If your ad is placed on a website with a lot of ads, there’s a good chance it will be blocked. You also need to make sure your ad is mobile-friendly, as more and more people are using their phones to browse the internet.
8. By 2024, spending on internet advertising in the United States is expected to be twice that of television advertising.
(Marketing Charts)
Takeaway: Internet advertising is only going to become more popular in the next few years. If you’re not doing it already, now is the time to start. You can reach a wider audience with internet advertising, and it’s more cost-effective than television advertising. Plus, you can target your ads to specific demographics, which is not possible with television.
9. Small businesses make $3 in revenue for every $1.60 they spend on Google Ads.
(PowerTraffick)
Takeaway: Google Ads is a great way to drive traffic to your website or product and increase sales. With a return on investment of nearly 200%, it’s one of the most effective forms of advertising. Getting started with Google Ads can be a bit overwhelming, but it’s worth it. You can use Google Ads to target specific demographics, interests, and even locations.
10. Digital video advertising spend surged 49% in 2021 and is expected to increase an additional 26% to $49.2B in 2022.
(IAB Insights)
Takeaway: Video advertising is on the rise, and it’s not going to slow down anytime soon. There’s a wider audience with video ads, and they’re more engaging than other types of ads. Plus, you can use video ads to target specific demographics, interests, and even locations. If you’re not doing video advertising already, now is the time to start.
11. According to Statista, worldwide digital ad spending will top $645 billion by 2024. That is at least 70% more than the projected total of $378 billion in 2020.
(Statista)
Takeaway: Digital advertising is only going to become more popular in the next few years. As more and more people go online, companies are going to need to find ways to reach them. Digital advertising is the most effective way to do this. And spending on digital advertising is only going to increase. It also means that there is a lot of competition. You need to make sure your ad is relevant and interesting enough to make someone want to see it.
12. In 2021, Google was accounted for 28.6% of the total digital advertising revenue in the United States. Facebook and Amazon followed, with 23.8% and 11.3%, respectively.
(Statista)
Takeaway: Ranking in Google is important for two reasons. First, it’s the most popular search engine, so you’re more likely to get traffic from it. It’s also important because it’s a major source of revenue for many companies. This is why, most companies will use display, search, and video ads on Google.
Digital Advertising Statistics
13. The worldwide number of social media users is 4.65 billion.
(Kepios)
Takeaway: There are nearly five billion social media users worldwide. That’s a lot of potential customers you could be reaching with your ad. But you need to make sure your ad is relevant and interesting enough to make someone want to see it. With that amount of users, there is a lot of competition, but there’s also an opportunity to reach a wide range of people.
14. Mobile ad spending is expected to hit $156.38 billion by 2023.
(Insider’s eMarketer)
Takeaway: Reaching potential customers on their mobile devices is becoming increasingly important. More and more people are using their phones to go online, and companies are starting to take it more seriously. Revenue from mobile ads is expected to increase in the next few years. And the impact of mobile advertising is increasing every year that goes by.
15. In a recent survey, more than 70% of consumers agree that social media platforms have inspired them to make purchases, even when they weren’t looking to shop.
(WARC, TikTok and Publicis Groupe)
Takeaway: Roughly three-quarters of consumers say that social media has inspired them to make purchases, even when they weren’t actively looking to shop. This shows that relevance is key when it comes to advertising. Your ad needs to be interesting and relevant enough that people will want to see it. Otherwise, you won’t be meeting consumers’ needs.
16. More than 70% of consumers say YouTube makes them more aware of new brands.
(Think With Google)
Takeaway: Advertising on YouTube is a must for companies looking to expand their reach in 2022. YouTube is the second largest website in the world, with over two billion monthly active users. It’s no wonder that advertisers flock to the platform to try and reach as many consumers as possible.
17. Promoted tweets are priced between $0.50 and $2 each time someone clicks on them.
(WebFX)
Takeaway: Twitter is a great platform for promoting your brand, and it’s considered cheap for advertising. Promoted tweets are a great way to reach more people on Twitter. If you have a limited budget, you may want to consider this platform.
18. When podcast listeners hear a specific call to action, 75% are likely to follow.
(WordStream)
Takeaway: If you’re a business that relies on phone calls or in-person visits, consider incorporating podcasts into your marketing strategy. You could see a significant increase in customers or clients as a result.
19. About 42% of sites use native advertising.
(Statista)
Takeaway: Native advertising is a type of advertising that blends in with the content on the page. It’s becoming more popular as people become more aware of traditional advertising techniques.
20. Video ads now account for more than 35% of all ad spending online.
(Forbes)
Takeaway: As we all know, videos are engaging and capture attention more than any other type of content. So it should come as no surprise that video advertising is on the rise. If you’re not already using video ads, now is the time to start experimenting. What’s even more interesting is that spending on video ads is expected to continue to grow in the next few years.
21. Before visiting a business or buying a product, 90% of customers read online reviews.
(Bright Local)
Takeaway: With the rise of social media and online review sites, it’s more important than ever for businesses to make sure they have a good online reputation. If you’re not paying attention to what people are saying about you online, you could be missing out on a lot of customers.
22. Marketing experts estimate that only 25% percent of marketers use behavioral data to target online advertising.
(Adweek)
Takeaway: Behavioral data is a powerful tool that can help you target your advertising more effectively. Research is key when it comes to understanding your audience and using this data can help you save a lot of money on advertising costs. If you’re not doing it, you must be wasting a big portion of your advertising budget.
YouTube Advertising Statistics
23. According to a research study by YouTube Publicis and TalkShoppe, 89% of viewers believe that YouTube influencers provide trustworthy recommendations.
(Think With Google)
Takeaway: YouTube influencers are a powerful force when it comes to marketing and advertising. If you’re not promoting with them, you should be. Their recommendations carry a lot of weight with viewers and can help you reach a wider audience. Products or services that are recommended by an influencer are more likely to be purchased than those that are not.
24. Paid YouTube mobile advertising is 84% more likely to attract attention than TV advertising.
(Ipsos)
Takeaway: YouTube mobile advertising is more effective than TV advertising, which is a pretty incredible stat. With more and more people watching videos on their phones, this is a trend that is only going to continue. If you’re not using YouTube mobile advertising, you’re missing out on a huge opportunity.
25. YouTube’s Google Preferred advertisements appear on YouTube’s top 5% most popular channels and improve ad recall by 112%.
(Variety)
Takeaway: Google Preferred is a program that allows advertisers to target their ads on YouTube’s most popular channels. This is a great way to reach a wider audience and improve your ad recall. This means that people are more likely to remember your ad and what you’re promoting.
25. As of Q1 2022, YouTube advertising revenue grew by 14%, to reach $6.87 billion.
(Variety)
Takeaway: YouTube advertising is a booming industry and it’s only going to continue to grow. YouTube is a powerful platform with a lot of reach and it’s only getting bigger. In 2023, YouTube is expected to grow so you need to start using it now to get ahead of the competition.
Traditional Advertising Statistics
26. According to the survey, 45 percent of Americans are more aware of billboard advertisements than they were before 2020.
(PR Newswire)
Takeaway: The pandemic has changed a lot of things and one of them is how people view advertising. More people are now aware of billboard advertisements than ever before. Billboards are a great way to reach a wide audience and they can be very effective.
27. In 2022, print ad spending is expected to be US$48.78 billion worldwide.
(Statista)
Takeaway: Print advertising is still a very important and effective way to reach your audience. There are a lot of people who still prefer to read printed materials and this is not going to change anytime soon. Print ads are a great way to reach a niche audience and they can be very effective.
Television Advertising Statistics
28. TV’s share of advertising is expected to grow by 8.0% in 2022.
(Zenith Media, GroupM)
Takeaway: TV advertising is still a very important and effective way to reach your audience. TV has a wide reach and it is still one of the most trusted sources of information. TV ads are a great way to reach a wide audience and they can be very effective. Especially for big TV events like the Super Bowl, World Series, and the Olympics.
29. In 2020, US teens watched 37% less traditional TV than they did three years ago, while millennials’ share dropped 23.4% in just one year.
(MarketingCharts)
Takeaway: Traditional TV is shifting towards TV streaming services like Netflix, Hulu, and Amazon Prime. This is a trend that is only going to continue as more and more people cancel their cable subscriptions. If you want to reach a younger audience, you need to start advertising on TV streaming services.
30. Half of the viewers ignore TV advertisements.
(Amic)
Takeaway: This stat is a little bit misleading because it doesn’t take into account DVRs and fast-forwarding. However, it does show that you need to make your TV ad stand out if you want people to actually watch it. A good TV ad should be creative and attention-grabbing.
31. The market for TV advertising will continue to rise through 2022, when it is expected to reach $68.35 billion, but later is expected to decline through 2026 except for a slight bump in 2024 due to the presidential election and Summer Olympics.
(Insider’s eMarketer)
Takeaway: TV advertising is still a very important and effective way to reach your audience. However, the market for TV advertising is expected to decline in the next few years. If you want to reach a wide audience, you need to find better ways to maximize your TV advertising budget and reach new and emerging advertising markets.
32. Investing in TV can increase advertising effectiveness by 40%
(Thinkbox)
Takeaway: TV advertising is still a very important and effective way to reach your audience. If you want to increase your advertising effectiveness, you should consider investing in TV advertising.
33. In 2020, North American television advertising expenditure is expected to total around 65 billion dollars, down from 69 billion in the previous year.
(Statista)
Takeaway: The pandemic has had a significant impact on the TV advertising market. However, TV advertising is still a very important and effective way to reach your audience. If you want to reach a wide audience, you need to find better ways to maximize your TV advertising budget and reach new and emerging advertising markets.
34. 55% of TV advertising time is not paid attention to due to multitasking, switching channels, and fast-forwarding.
(Think With Google)
Takeaway: TV users are frequently multitasking, switching channels, and fast-forwarding through commercials. This means that you need to make your TV ad stand out if you want people to actually watch it. A good TV ad should be creative and attention-grabbing.
Mobile Advertising Statistics
35. The year 2022 is when mobile will finally overtake desktop with a 51% market share.
(Statista)
Takeaway: Mobile is quickly becoming the dominant platform for internet usage. If you want to reach your audience, you need to make sure that you choose the best website hosting and that your advertisements are optimized for mobile. As years go by, mobile will only become more and more important.
36. By 2024, mobile advertising spending is projected to reach 495 billion U.S. dollars.
(Statista)
Takeaway: Mobile advertising is a rapidly growing market. If you want to reach your audience, you need to make sure that your website and advertising are optimized for mobile. This means that you need to find ways to reach your audience on their mobile devices through any platform available from apps to social media.
37. In 2022, advertisers put 51% of their advertising budget into mobile advertising.
(Statista)
Takeaway: Marketers are quickly realizing the importance of mobile advertising. If you want to reach your audience, you need to make sure that your website and advertising are optimized for mobile. This is why it’s important to find ways to reach your audience on their mobile devices through any platform available from apps to social media.
38. According to a Google Mobile Study, 88 percent of people who search for a specific kind of local business on their phone visit or call that business within 24 hours.
(Social Media Today)
Takeaway: Mobile searchers are very likely to visit or call a business within 24 hours. This means that if you want to reach local customers, you need to make sure that your website and advertising are optimized for mobile. You also need to make sure that your business is listed on local search engines and directories like “Google My Business” so that people can find you easily when they’re searching on their phones.
Email Advertising Statistics
39. In a recent survey, 50.7% of respondents say that marketing and advertising emails influence their purchasing decision at least once a month.
(Sale Cycle)
Takeaway: Email marketing is a very effective way to reach your audience. If you want to increase your sales, you should consider investing in the best sales tools and email advertising. You need to make sure that your emails are written with the best writing tools and are optimized for email marketing. You also need to make sure that you’re sending your emails to a targeted list of people who are likely to be interested in what you have to say.
40. The average ROI (return on investment) for email marketing is up to $45 for every $1 ad spent.
(Litmus)
Takeaway: Email marketing is a very effective way to reach your audience. If you want to increase your sales, you should consider investing in email advertising. You need to make sure that your emails are well-written and relevant to your audience. You also need to make sure that you’re using the best email marketing software and sending your emails to a targeted list of people who are likely to be interested in what you have to say.
41. In 2022, 4.03 billion people around the world use email. Experts expect that number to grow as high as 4.48 billion by 2024.
(Statista)
Takeaway: Email is a very popular way to communicate. If you want to reach your audience, you should learn the tactics to use email advertising. You need to make sure that your emails are enticing and relevant to your audience. As the number of email users grows, so does the potential for your business.
42. In 2020, email newsletters were used by 31% of B2B marketers to nurture leads.
(Content Marketing Institute)
Takeaway: Email newsletters are a very effective way to nurture leads. If you want to increase your sales, you should consider investing in email newsletters. Email newsletters are a great way to keep your customers updated on your latest products and services. They also help you build relationships with your customers and keep them coming back for more.
43. Attaching a video to an email can boost your CTR (click-through rate) by 200-300%.
(Forrester)
Takeaway: This means that if you want to reach your audience, you should consider adding a video to your email. You need to make sure that the video is relevant to your audience and that it is of high quality. Adding a video to your email can help you increase your sales and reach your target audience.
44. 99% of email users check their email every day, some as much as 20 times a day.
(Optinmonster)
Takeaway: Email is a very popular way to communicate. If you want to reach someone, email is still one of the best ways. Email use has only increased since this statistic was released in 2015.
Advertising Statistics FAQ:
What are the most effective advertising channels?
The most effective advertising channels vary depending on your business and your target audience. You need to consider what channels your target audience is using and where they are spending their time. Some of the most popular advertising channels include television, radio, internet, print, and outdoor advertising.
What is the most effective form of advertising?
The most effective form of advertising is the one that will reach your target audience and generate the desired response. There is no one-size-fits-all answer to this question. You need to consider your business goals and your target audience when determining the most effective form of advertising for your business.
What are the advantages of digital advertising?
Digital advertising has many advantages over traditional forms of advertising.
Digital advertising is: more
- Measurable – You can track how many people see your ad and how many people click on it.
- Flexible – You can change your ad on the fly to adjust to your audience.
- Targeted – You can target your ad to a specific audience, making it more likely
- Cost-effective – You can reach a large number of people at a relatively low cost.
You can also track your results and make changes in real-time. This allows you to fine-tune your campaigns and get the most out of your advertising budget.
What are the disadvantages of digital advertising?
Digital advertising also has some disadvantages.
- Intrusive – Digital ads can be intrusive and interrupt the user’s experience.
- Ad blockers – Ad blockers are software that can block or remove ads from web pages, making it difficult to reach your target audience.
- Fraud – There is a risk of fraud in digital advertising, as there are many ways to click on an ad without actually seeing it. This can result in wasted spending and low-quality traffic.
What are the most popular digital advertising platforms?
The most popular digital advertising platforms include:
- Google Ads – Google’s advertising platform allows you to place ads on Google.com and millions of other websites across the web.
- Facebook Ads – Facebook’s advertising platform allows you to place ads on Facebook.com and millions of other websites across the web.
- Twitter Ads – Twitter’s advertising platform allows you to place ads on Twitter.com and millions of other websites across the web.
- LinkedIn Ads – LinkedIn’s advertising platform allows you to place ads on LinkedIn.com and millions of other websites across the web.
What are the most popular traditional advertising platforms?
The most popular traditional advertising platforms include:
- Television – Television advertising allows you to place ads on television series, movies, and shows.
- Radio – Radio advertising allows you to place ads on the radio including talk shows and more.
- Outdoor – Outdoor advertising allows you to place ads on billboards, buses, and other places where people are likely to see them.
- Print – Print advertising allows you to place ads in newspapers, magazines, and other printed materials.
What are the most popular types of digital advertising?
The most popular types of digital advertising include:
- Display ads – Display ads are the ads that you see on websites and apps. They can be in the form of text, images, videos, or banners.
- Search ads – Search ads are the ads that appear when you search for something on a search engine like Google.
- Social media ads – Social media ads are the ads that you see on social media platforms like Facebook, Twitter, and LinkedIn.
- Email marketing ads – Email marketing is a form of digital advertising that allows you to send ads directly to people’s inboxes.
Which companies spend the most on advertising?
The top spenders on advertising in the United States include:
- Procter & Gamble
- Amazon
- L’Oréal
- Samsung Electronics Co.
In 2022, spending on advertising is expected to reach $653 billion globally. This is an increase of nearly $100 billion from 2017. Here are some other interesting advertising statistics for 2022:
-The top three spending categories will be internet, television, and radio.
-In terms of growth, spending on internet advertising will increase the most, by nearly $60 billion.
-North America will account for the largest share of global advertising spending, at 42%.
-The top five markets in terms of spending are expected to be the United States, China, Japan, Germany, and the United Kingdom.
What do these advertising statistics mean for businesses?
First, it is clear that internet advertising is becoming increasingly important. Businesses need to make sure that they are allocated a significant portion of their advertising budget to this channel.
Second, businesses need to be aware of the potential risks of fraud and ad blockers. They need to take steps to protect their interests and make sure that their ads are being seen by their target audience.
Finally, businesses need to be aware of the different types of advertising platforms and how each one can be used to reach their target audience. With so many options available, it is important to choose the right mix of platforms to achieve the best results.
Wrapping Up
These statistics provide valuable insights into the current state of advertising and where advertising is a critical part of any digital marketing strategy. It helps businesses connect with customers who are actively searching for their products or services online. As the world progresses, technology advances, and new platforms emerge, advertising must adapt to remain effective.
What are your thoughts on these advertising statistics? Are you surprised by any of them? Let us know in the comments below.
Sources:
https://www.emarketer.com/content/worldwide-ad-spending-2022
https://www.iab.com/insights/internet-advertising-revenue-report-full-year-2021/
https://blog.hootsuite.com/social-media-advertising-stats/
https://www.statista.com/statistics/804008/ad-blocking-reach-usage-us/
https://www.marketingcharts.com/advertising-trends-114887
https://www.powertraffick.com/ppc-trends-and-statistics
https://www.iab.com/insights/2021-video-ad-spend-2022-outlook/
https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/
https://www.emarketer.com/content/mobile-advertising-outlook-2021
https://www.tiktok.com/business/library/TikTok_Publicis_WARC_WhitePaper.pdf
https://www.webfx.com/social-media/how-much-does-it-cost-to-advertise-on-twitter.html
https://www.wordstream.com/blog/ws/2018/06/05/podcast-advertising
https://www.statista.com/statistics/1100131/share-of-publishers-using-native-ads-world/
https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/youtube-shopping-platform/
https://www.thinkwithgoogle.com/_qs/documents/968/ad-attention-research-youtube-vs-tv-d.pdf
https://variety.com/2019/digital/news/youtube-2-billion-users-tv-screen-watch-time-hours-1203204267/
https://variety.com/2022/digital/news/youtube-q1-2022-ad-revenue-slows-alphabet-earnings-1235241508/
https://www.zenithmedia.com/global-ad-market-on-track-for-8-growth-in-2022/
https://s3.amazonaws.com/media.mediapost.com/uploads/GroupM2020midyearGlobalUpdate.pdf
https://www.marketingcharts.com/
https://www.amic.media/media/files/file_352_2664.pdf
https://www.statista.com/outlook/amo/advertising/print-advertising/worldwide
https://www.emarketer.com/content/tv-ad-spending-2022
https://www.thinkbox.tv/why-tv/tv-advertising-is-more-effective-than-ever/
https://www.statista.com/topics/5952/television-advertising-worldwide/
https://www.thinkwithgoogle.com/marketing-strategies/video/tv-advertising-statistics/
https://www.statista.com/chart/19792/global-mobile-ad-spending-distribution-by-platform/
https://www.statista.com/statistics/303817/mobile-internet-advertising-revenue-worldwide/
https://www.digitalexaminer.com/mobile-marketing-statistics/
https://www.salecycle.com/blog/featured/18-essential-email-marketing-statistics/
https://www.litmus.com/blog/infographic-the-roi-of-email-marketing/
https://www.statista.com/statistics/255080/number-of-e-mail-users-worldwide/
https://contentmarketinginstitute.com/wp-content/uploads/2019/10/2020_B2B_Research_Final.pdf
https://www.forrester.com/report/As+Seen+In+The+Inbox/RES54235
https://optinmonster.com/email-marketing-statistics/
Weshare’s Team – We’re in love with words, videos and everything in between. Our passion for helping people manage a business is evident in every article. We’re happy to be there in every part of the way – from starting to growing a successful business.
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