Learn why you should build an email list and discover 7 reasons to create an email list as well as 3 tips to creating an email list in this guide.
If you are new in the business field, you might be wondering if it’s worth the effort or stress to start and maintain an email list.
No doubt, it takes a little work to pull it off, and maintaining an email list is challenging.
So, why should you bother building an email list then?
This article will explain all these queries.
So, as an introduction, what’s an email list?
What Is An Email List?
The email list keeps a track of all the potential customers and individuals and is used to update them with promotional products and schemes of your business.
Why Build An Email List?
An email list can provide you a boost in sales, promote your new products, strengthen your relationship with your customers, and is considered to be the most professional communication forum.
First things first, you need to understand what is an email list and what are the basic rules of building up an email list?
How does it work?
Once you understand the basics of the topic, you’ll find it super easy to build an email list of your own.
An email list is a collection of email addresses used by an individual or organization to send marketing material and necessary information to multiple recipients.
Simply put, an email list refers to the total of subscribers you have, which is another way of saying your “subscribers’ list” or “mailing list.”
Now, you might think “Okay… so how exactly this will help me?”
You will be in awe to know that for every $1 you spend on email marketing; the average returns exceed $38?
You probably didn’t know that.
Email marketing has a higher ROI compared to all other marketing methods.
This makes email marketing one of the best digital marketing methods you can use to grow your business.
So, why should you create an email list ASAP if you want your name to be included in the list of successful entrepreneurs?
Here are the core 7 reasons you should create your email list.
Let’s start counting on.
Table of Contents:
Why Build An Email List: 7 Reasons Why You Should Create An Email List Today
- It provides “Ready Sales Leads”
- Email is still viewed as a “Professional Means of Communication”
- It has a high “Conversion Rate”
- Offers “The Best Opportunity To Test Your New Product”
- Strengthen “Relationships With Existing Customers”
- Gain “Insight About Your Customer”
- Allows “Customer Retention”
7 Reasons You Should Create Your Email List Today
The following are the 7 reasons why creating an email list will change the future of your business.
Let’s dive right in!
1. Provides Ready Sales Leads
As you may already know, people who have already purchased from a company are more likely to buy again, provided their experience was a good one.
Staying out of touch with your previous customers is just like missing a huge opportunity.
Your chances of increasing your sales are highest when you approach your satisfied old customers frequently than new clients who are not well acquainted with your brand.
Just in case you’re having trouble figuring out where to begin your email list from, your previous customers’ list is a wonderful opportunity to explore.
You probably didn’t even know you had these sales leads.
You may already have their contact information and you could use this as the basis of your regular mailing list.
A mailing list is very useful especially if you’re running or operating a company that sells a variety of products.
A customer who purchases one type of product from your company is likely to purchase other products too as everyone prefers to shop under one roof because it helps them to avoid hassle whether it’s online shopping or store shopping.
If you remind them frequently through email marketing it will help you to grow your business.
2. Still Viewed As A Professional Means Of Communication
Even though many businesses currently use social media, email is still the preferred means of reaching customers.
Contacting potential customers via email is considered more professional than using social media platforms.
This is especially useful when it comes to complaints, requests, partnerships, and other things.
Again, when it’s about digital marketing and promotion, platforms like Facebook and Instagram will not grab as much attention from the customers as personalized emails will.
This is because, on such platforms, there are so many automated and spam messages.
3. Email Lists Have A High Conversion Rate
According to Neil Pattel, Co-founder of KISSmetrics, CrazyEgg, and QuickSprout, out of all the channels of marketing he has used as a marketer, email continually outperforms the others.
Email lists have a very high conversion rate and it can also be monetized as you build up your list by pitching multiple products.
Take e-Commerce sites like Amazon, for example, the way they get you to purchase regularly is by informing you about the deals via emails.
But in case you aren’t selling any products, you should still collect emails so you can reach out to more people.
This way you can make your website more noticeable.
4. Offers You the Best Opportunity To Test Your New Product
As we have said before, understand that the current customers who are happy with their purchase or any services offered by your company, are more likely to try new products from you in the future.
Then what could be a better way to drive their attention towards your offers and deals than email lists?
Your customers may have a genuine interest in the products your company launches, but without a reliable email list to stay in touch with them, they may never learn of your offers or new products.
So, again, maintaining a customer email list is the perfect way to start when you’re aiming for a successful product launch.
You can use the list to enhance the customer’s excitement about the product even before it’s ready.
Let them know about the details of the product: what makes it better than the last one they bought and why they should invest in it.
This will not only get your loyal customers excited but also helps you to gather experience and think of more innovative ideas for new products that will help you to increase the success rate in the future.
This doesn’t mean that every email is made prone to all the customers so, you have to filter the list accordingly.
Don’t forget the place for segmentation; segmentation through demographics, and other information can ensure that the emails get to the right prospects.
This will help you to ensure that you don’t overload information on your customers, but give just the right dose to the right people and at the right time.
5. Strengthens Your Relationship With Your Existing Customers
Noah Kagan is the founder of SumoMe and he says that he checks his mail right after waking up.
He also recommended communication via rather communicating through other social channels as it’s highly unprofessional and sloping.
When you send an email, it goes directly into the recipient’s inbox and it’s up to you to make sure you send what they’d like to receive.
No interference from Facebook Authorities.
He says, “Email is the most scalable way to make sales with new customers and build deeper relationships with previous customers.”
Never lose contact with your customers as this is the key to a successful business and emailing them regularly is the best way to keep in touch.
Let them know when a new product is out.
Share your business experience with them.
Your customers want to hear from you regularly, probably more than you realize.
6. Helps You Gain Insight About Your Customer
What you may not realize also, is that a customer mailing list can be used effectively to satisfy and please your customers.
For instance, you can track which customers use your call center and how they interact with representatives.
After each call, you can ask them to kindly complete a brief survey regarding customer care that will help you to realize your mistakes.
Once you get substantial feedback, you can then proceed to improve the areas where you were lagging and work harder to give your customers a better experience.
Never forget that the customer is always right and the main target as they play the most important role.
Unsatisfied customer leads to poor and abortive business.
According to GroveHQ, for every one customer who takes the time to complain, there are about 26 other unhappy customers who keep quiet and go with a bad impression.
So, email lists are a great channel to gather information from your customers so, you can do better in business.
7. Customer Retention
This is another great reason you should build an email list today.
As you’re probably aware by now, Google is constantly changing its algorithm and there’s no guarantee you won’t wind up with a penalty without even knowing what you’ve done wrong.
Your safety net is your email list.
That is the only guaranteed protection you’ve got.
So, even if you lose all your search rankings tomorrow, you can still promote your blog or products to thousands of people via email.
And this is key to customer retention.
Email lists offer you the priceless ability to retain your customers no matter what happens.
3 Tips to Grow A Valuable Email List
Email lists are priceless and if you want to run a successful business, you should build one today.
So, how do you grow your email list?
Here are three tips for you.
1. Ask for Email Address
Many times, you visit a website for a free download and you have to give your email address to get it.
You probably don’t hesitate because you’re getting something free in return by just sharing your email information.
This is the best way to collect emails by creating a survey or giving some perks in return.
Most of the customers will willingly provide you with their email addresses so they can receive tracking information and keep tabs on your offers, especially when you have made a great impression on them.
It’s smart to use incentives to get their attention.
2. Give Personalized Incentives For Signing Up
This works all the time.
This is a creative way to earn their “yes.”
You can use incentives to create leads too.
This always gets users to provide their email address.
You can use a free eBook, a checklist, or a short guide as your lead magnet and have your reader get them to solve on or more problems while you get their email address in return.
If you’re creating a service or software, you can also offer discounts or free trials to get them interested in subscribing, and in return, you get their mail addresses to maintain your list.
3. Try Different Placement And Timing For the Sign-up Form
When it comes to creating a valuable and quality email list, your timing is the most important factor.
A well-timed email request tells your customer that you value their time and information.
This helps to capture emails during the customer’s visit.
To ensure proper placement, first, find out how your most engaged customers are using your site and then put the email sign-up where you think they will be.
Time is the most valuable thing in today’s world of a rush.
So these were all the reasons and tips that you should follow while creating your email list.
We hope you found this article helpful and it motivated you to gear up and create your very own email list!
Leave us a comment!
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Anita is a part of Weshare’s writing team. She has social media marketing experience for over 4 years and has been writing in-depth guides and articles about marketing, social media, and online education for the past 7 years.
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