35+ Spotify Statistics You Should Know

Spotify is one of the most popular music streaming services in the world. With over 100 million users, it’s no wonder businesses are starting to pay attention to this platform.

Spotify is all about music discovery and allowing users to create custom playlists. It will enable you to follow other users and see what they’re listening to. You can share music, listen to podcasts, and watch video content within the app.

Key Spotify Statistics:

  • In 2022, Spotify is the world’s largest audio streaming app with more than 422 million users, including 182 million premium subscribers (Spotify)
  • Spotify has most of its active users from Europe (34%), followed closely by North America (24%) (Backlinko)
  • Spotify generated a revenue of 9.66 billion euros in 2021, which is 22% greater than the year before (Backlinko)
  • Spotify paid an amount of $7 billion to rights holders in 2021 (Forbes)
  • 29% of the total users on Spotify are aged between 25 to 34 (Statista)

General Spotify Statistics

1. Spotify is the world’s largest audio streaming app with more than 422 million users, including 182 million premium subscribers

(Spotify)

Takeaway:

Spotify is one of the world’s most popular audio streaming services, with over 422 million users. This presents a massive opportunity for businesses to reach their target audience through this platform. According to this statistic, businesses should focus on creating marketing campaigns that are targeted at Spotify users. This is because there is a high chance that they will be able to reach their target audience through this platform as Spotify is the home to more than 422 million users worldwide. These users enjoy music, podcasts, and all sorts of audio content.

2. Spotify has most of its active users from Europe (34%), followed closely by North America (24%)

(Backlinko)

Takeaway:

Spotify has a large user base in Europe and North America, so businesses should consider these markets when creating marketing campaigns. According to this statistic, businesses should focus on creating marketing campaigns that are targeted at Spotify users in Europe and North America. These are the two largest markets for Spotify, so there is a high chance that businesses will be able to reach their target audience through this platform. This is because Spotify has more than 34% active users in the European region and around 24% users in North America which makes Spotify extremely popular in these regions.

3. 87% of all musical content from the top four music labels of the world is available on Spotify

(The Local)

Takeaway:

Most music from the top labels is available on Spotify, so businesses should consider this platform when promoting their music. According to this statistic, 87% of all music from the top four music labels is available on Spotify. This means that businesses have a high chance of reaching their target audience through this platform as there is a large selection of music available. This is because Spotify has one of the largest libraries of any music streaming service, with over 40 million songs available.

4. Spotify generated a revenue of 9.66 billion euros in 2021, which is 22% greater than the year before

(Backlinko)

Takeaway:

Spotify is a growing platform with a large user base. This presents an excellent opportunity for businesses to reach their target audience through this platform. According to this statistic, Spotify generated a revenue of 9.66 billion euros in 2021, which was 22% more than the income generated back in 2020. This statistic reflects the popularity of the Spotify app, especially during the covid time period. It also reflects that Spotify is not hindering its growth anytime soon, in fact, Spotify is coming up with new ways every day to further enhance its revenue and to facilitate the users.

5. More than 80 million songs and 4 million podcasts are available on Spotify

(Spotify)

Takeaway:

Spotify has a large selection of songs and podcasts, so businesses should consider this platform when promoting their music or podcasts. Spotify is the world’s most popular audio streaming subscription service, with 433 million users, including 188 million subscribers. With over 80 million tracks to listen on and offline access for those who need it (and don’t have enough data), this revolutionary platform has changed how we enjoy our music forever!

6. Spotify is available in more than 171 markets

(Spotify)

Takeaway:

Spotify is available in many markets, so businesses should consider this platform when promoting their music or podcasts. Spotify is one of the most popular services for listening to music. It’s also available on mobile devices, desktop computers, and even smart TVs! You can discover new artists or listen to your favorite podcasts right from home by downloading this app today. According to this statistic, Spotify is available in more than 171 markets. According to a recent statement by Spotify, it is also planning to target many more markets to increase its audience base.

7. Spotify paid an amount of $7 billion to rights holders in 2021

(Forbes)

Takeaway:

Spotify pays rights holders an amount of $70 per year. Businesses should consider this platform when promoting their music or podcasts. As the world’s largest audio streaming service, Spotify has a lot of clouts in the music industry. The company not only offers a convenient way for users to listen to their favorite songs, but they also pay a significant amount of money to the rights holders of that music. In 2021, Spotify paid out $70 billion to rights holders, a massive increase from the $30 billion they paid in 2020. This shows that the company continues to grow and positively impact the music industry.

8. Spotify has a 33.8% market share in the music streaming industry

(TechCrunch)

Takeaway:

Spotify has a 33.83% market share in the music streaming industry. Businesses should consider this platform when promoting their music or podcasts. Spotify is the world’s largest audio streaming service, with a market share of 33.83%. The company has rapidly grown and has over 422 million monthly active users, including 113 million premium subscribers. With more than 33.8% of the market shares, Spotify is now becoming the leading music and podcast platform of the world, even surpassing iTunes and Apple Podcast.

9. Spotify is the second most used app in the United States for listening to podcasts, with a percentage of 44% of podcast listeners

(Westwood One)

Takeaway:

Spotify is the second most used app in the United States for listening to podcasts, with a percentage of 44% of podcast listeners. Businesses should consider this platform when promoting their music or podcasts. Spotify is one of the most popular apps for listening to music and podcasts. The company has over 217 million monthly active users, including 113 million premium subscribers. Spotify is the second most used app in the United States for listening to podcasts, with a percentage of 44% of podcast listeners. This shows that the company is a powerful force in the industry, and businesses should consider using this platform to promote their music or podcasts.

10. Spotify is available in 178 countries, expanding at a massive rate as compared to the number of 85 countries in 2020

(Spotify)

Takeaway:

Spotify is available in 178 countries and is expanding rapidly. Businesses should consider this platform when promoting their music or podcasts. Spotify is one of the most popular apps for listening to music and podcasts. The company has over 217 million monthly active users, including 113 million premium subscribers. Spotify is available in 178 countries, expanding significantly compared to 85 countries in 2020. This shows that the company is a powerful force in the industry, and businesses should consider using this platform to promote their music or podcasts.

11. Around 7085 employees work at permanent positions at Spotify

(Spotify)

Takeaway:

Spotify has over 7000 employees. Businesses should consider this platform when promoting their music or podcasts. Spotify is one of the most popular apps for listening to music and podcasts. The company has over 217 million monthly active users, including 113 million premium subscribers. Around 7000 employees work permanently at Spotify, demonstrating its commitment to its workforce.

Spotify Subscribers Statistics

12. Spotify’s most significant market lies in Europe, with more than 121 million subscribers

(Backlinko)

Takeaway:

Spotify’s most significant market lies in Europe, with more than 121 million subscribers. Businesses should consider this platform when promoting their music or podcasts. Spotify is one of the most popular apps for listening to music and podcasts. From this statistic, it is quite evident that Spotify is one of the most popular music and podcast apps in the European region, and this popularity is reflected by the fact that Spotify has 121 million subscribers in Europe alone.

13. The country with the most significant number of Spotify users is the United States, with the total number of users being 65 million

(Backlinko)

Takeaway:

The country with the most significant number of Spotify users is the United States, with the total number of users being 65 million. Businesses should consider this platform when promoting their music or podcasts. Spotify is one of the most popular apps for listening to music and podcasts. The statistic indicates that the United States is the country where Spotify is the most utilized, be it among teen or adults.

14. 29% of the total users on Spotify are aged between 25 to 34

(Statista)

Takeaway:

29% of the actual users on Spotify are aged between 25 to 34. Businesses should consider this platform when promoting their music or podcasts. Spotify is one of the most popular apps for listening to music and podcasts. According to this statistic, it is quite evident that a significant portion of Spotify users is adults aged between 25 to 34. This is because most people in this age group are working and have a higher disposable income, so they are more likely to subscribe to Spotify.

15. 26% of the total users on Spotify are aged between 18 to 24

(Statista)

Takeaway:

26% of the actual users on Spotify are aged between 18 to 24. Businesses should consider this platform when promoting their music or podcasts. Spotify is one of the most popular apps for listening to music and podcasts. According to this statistic, it is quite evident that a significant portion of Spotify users is young adults aged between 18 to 24. This is because most people in this age group are studying and have a higher disposable income, so they are more likely to subscribe to Spotify.

16. Among all the Spotify users, 56% of them are female

(Business of Apps)

Takeaway:

Among all the Spotify users, 56% of them are female. Businesses should consider this platform when promoting their music or podcasts. Spotify is one of the most popular apps for listening to music and podcasts. This statistic reflects that in more than 422 million active Spotify users in the world, around 56% of them are females. This is because females are more likely to use Spotify to listen to music and podcasts than males.

17. 44% of Spotify users are male

(Business of Apps)

Takeaway:

44% of Spotify users are male. Businesses should consider this platform when promoting their music or podcasts. Spotify is one of the most popular apps for listening to music and podcasts. Thus, in the total of 422 million Spotify subscribers and users, only 44% of them are these subscribers are men.

18. Around 44% of Spotify users listen to Spotify daily

(Goodwater Cap)

Takeaway:

Around 44% of Spotify users listen to Spotify daily. Businesses should consider this platform when promoting their music or podcasts. Spotify is one of the most popular apps for listening to music and podcasts. According to this statistic, it is quite evident that a significant portion of Spotify users uses the app on a daily basis. Spotify users use the app mostly for listening to podcasts or music. Usually, the maximum consumption of the Spotify app occurs when the users are on the go or traveling from one place to another.

19. Spotify has 165 million premium subscribers around the globe

(Backlinko)

Takeaway:

Spotify has 165 million premium subscribers in the world. Businesses should consider this platform when promoting their music or podcasts. Spotify is one of the most popular apps for listening to music and podcasts. According to this statistic, Spotify boasts of having 165 million premium subscribers from all around the world. These premium subscribers have access to ad-free music and other content on the app.

20. In 2020, Spotify generated a revenue of $8.25 billion from premium subscribers alone

(Backlinko)

Takeaway:

In 2020, Spotify generated an income of $825 million from premium subscribers alone. Businesses should consider this platform when promoting their music or podcasts. Spotify is one of the most popular apps for listening to music and podcasts. According to this statistic, it is quite evident that a significant portion of Spotify users is premium subscribers. This is because they are the ones who generate the most revenue for the company. This is because these users pay for using Spotify and do have the access to a larger number of features.

21. The average monthly revenue per paying Spotify user is $16.91

(Backlinko)

Takeaway:

The average monthly revenue per paying Spotify user is $16.91. Businesses should consider this platform when promoting their music or podcasts. Spotify is one of the most popular apps for listening to music and podcasts. According to this statistic, it is quite evident that a significant portion of Spotify users is paying for the app. This is because they are the ones who generate the most revenue for the company. This is because these users pay for using Spotify and do have the access to a larger number of features.

22. In 2020, the number of paid Spotify subscribers increased by 28% as compared to 2019

(Backlinko)

Takeaway:

In 2020, the number of paid Spotify subscribers increased by 28% compared to 2019. Businesses should consider this platform when promoting their music or podcasts. Spotify is one of the most popular apps for listening to music and podcasts. This statistic reflects the growth of Spotify within one year as it boosted from a number of 28% within a year.

23. The number of ad-supported Spotify users increased by 21% in 2020 as compared to 2019

(Backlinko)

Takeaway:

Ad-supported Spotify users increased by 21% in 2020 compared to 2019. Businesses should consider this platform when promoting their music or podcasts. Spotify is one of the most popular apps for listening to music and podcasts. In 2021, Spotify generated €9.66 billion in revenue, representing a 22% increase from last year’s figure of €8 billion! The company also reported a net loss that same time frame at £39 million ($48 stocking Yammer), but it is important to note how many users enjoy its services – 422 million people use. Spotify monthly, and there are 70+million songs available on the platform.

24. In 2020, the average number of hours spent listening to Spotify per user was 24.85

(Backlinko)

Takeaway:

The average number of hours spent listening to Spotify per user was 24.85 in 2020. Just two months after Apple Music launched, Spotify had already accumulated 22 million subscribers and 68 million users on freemium accounts. This made it clear that YouTube would be a tough competition for them- even though the app is owned by Google rather than one of its competitors (like iTunes).

25. The number of songs streamed on Spotify increased by 32% in 2020 as compared to 2019

(Backlinko)

Takeaway:

The number of songs streamed on Spotify increased by 32% in 2020 compared to 2019. This is likely due to the pandemic as people were stuck at home and turned to stream services for entertainment. So, this statistic reflects that Spotify gained maximum popularity during the pandemic era, both in the music section as well as the podcast section.

Spotify Artists Statistics

26. The most streamed artist on Spotify is Drake, with more than 40 billion lifetime plays

(ChartMasters)

Takeaway:

Drake’s songs have been played 46 billion times on Spotify, which is more than any other artist. To put this into perspective: it would be enough for him to play his music just once and then stand at the window looking outwards with all those who heard listening inside them until their lungs burst from happiness!

27. The most played song on Spotify is Ed Sheeran’s ‘Shape of You.’

(Wikipedia)

Takeaway:

Ed Sheeran’s “Shape of You” has been the most streamed song on Spotify for over 3.2 billion streams! Before this accomplishment, their record was held by rainy days with 1.4 billion plays back in 2014. But currently, Ed Sheeran’s song holds the top place on Spotify.

28. On average, a stream on Spotify is worth around $0.006 to $0.0084 to any artist

(Time)

Takeaway:

On average, a stream on Spotify is worth around $0.006 to $0.0084 to any artist. An artist would need over a million streams just to make minimum wage! According to this statistic, it would take an artist millions of Spotify streams just to make a living. But some new artists do get lucky and are able to make a career off of their music.

29. The most popular podcast on Spotify is the Joe Rogan Experience

(Spotify)

Takeaway:

The Joe Rogan Experience is the most popular podcast on Spotify. It is a long-form, in-depth conversation with some of the most exciting people in the world.

To corner the market on talent, Shroff and Holt went exclusive with The Joe Rogan Experience in December 2020. It’s been their top podcast ever since!

30. The most popular podcast genre on Spotify across the globe is Society & Culture

(Spotify)

Takeaway:

The most popular podcast genre on Spotify is Society & Culture. This podcast covers a wide range of topics, such as current affairs, history, and politics. Some of the most popular podcasts in this genre include The Daily, Serial, and This American Life.

31. 50% of Spotify’s top 20 most followed playlists are personalized playlists

(Charmetric)

Takeaway:

50% of Spotify’s top 20 most followed playlists are customized playlists. This means that people are likelier to follow a playlist explicitly tailored to them.

Some of the most popular personalized playlists include Discover Weekly, Release Radar, and Your Daily Drive.

32. In 2020, the most streamed artist on Spotify was Bad Bunny

(Spotify)

Takeaway:

In 2020, the most streamed artist on Spotify was Bad Bunny. He is a Puerto Rican rapper and singer who rose to fame after the release of his debut album “X 100pre”.

Bad Bunny’s music is often described as a mix of trap and Latin pop.

33. In 2020, the most streamed female artist on Spotify was Billie Eilish

(Spotify)

Takeaway:

It’s no surprise Billie Eilish has taken over as Spotify’s most streamed female artist this year. The 21 years old from Ireland is only getting started, but she already topped two other big names in music today – Taylor Swift and Ariana Grande!

34. The most popular songs on Spotify in 2020 were ‘Blinding Lights’ by The Weeknd and ‘Dance Monkey’ by Tones and I

(Spotify)

Takeaway:

2020 is shaping up to be the year of The Weeknd and Tones. In just a few months, he’s already released two hit singles that have topped popular charts all over Spotify! With Blinding Lights being one such song from his newest album – which also happens to be called “STARBOY”–it looks like we can expect even more fantastic tunes in the coming months.

35. In 2020, the most streamed album on Spotify was ‘Fine Line’ by Harry Styles

(Spotify)

Takeaway:

In 2020, it seemed that Harry Styles would be more popular than ever. His album ‘Fine Line’ was the most streamed of all time on Spotify with 635 million listens! Harry Styles is one of the artist who has the most popular on Spotify.

36. In 2020, the most popular podcast genre on Spotify in the United States was Crime & Mystery

(Spotify)

Takeaway:

In 2020, the most popular podcast on Spotify in the United States was ‘Crime and Mystery’ by The New York Times. Imagine the perfect storm as you have the most popular podcast genre in the US.

Wrapping Up

These are some of the interesting Spotify statistics we think you should know! What other stats do you find fascinating?

As an artist, it is important to understand how people are consuming music and what platforms they’re using. With that knowledge, you can make better decisions on where to release your music and how to market yourself.

We hope you found this article helpful. If you did, please share it with your friends and family!

Sources:

https://open.spotify.com/

https://backlinko.com/spotify-users

https://www.thelocal.se/20180302/the-story-of-spotify-swedens-controversial-king-of-music-streaming/

https://backlinko.com/spotify-users

https://newsroom.spotify.com/company-info/

https://www.statista.com/statistics/475821/spotify-users-age-usa/#:~:text=As%20of%20March%202018%2C%20Spotify’s,18%20and%2024%20years%20old.

https://www.businessofapps.com/data/spotify-statistics/

https://chartmasters.org/spotify-most-streamed-songs/

https://en.wikipedia.org/wiki/List_of_most-streamed_songs_on_Spotify

https://newsroom.spotify.com/2021-11-17/spotify-expands-to-six-more-countries-around-the-world/

https://www.goodwatercap.com/

https://www.forbes.com/sites/marisadellatto/2022/03/24/spotify-says-it-paid-7-billion-in-royalties-in-2021-amid-claims-of-low-pay-from-artists/

https://www.forbes.com/sites/marisadellatto/2022/03/24/spotify-says-it-paid-7-billion-in-royalties-in-2021-amid-claims-of-low-pay-from-artists/

https://techcrunch.com/2022/01/20/spotify-subscription-numbers-up-youtube-music-tidal/

https://www.westwoodone.com/wp-content/uploads/2021/05/CUMULUS-MEDIA-and-Signal-Hill-Insights-Podcast-Download-Spring-2021-Report_WWO.pdf

https://newsroom.spotify.com/2021-08-24/spotifys-top-songs-and-podcasts-of-summer-2021/

https://newsroom.spotify.com/2020-12-01/the-trends-that-shaped-streaming-in-2020/

https://newsroom.spotify.com/company-info/

http://chartmetric/

https://newsroom.spotify.com/2020-12-01/the-trends-that-shaped-streaming-in-2020/

https://investors.spotify.com/financials/press-release-details/2021/Spotify-Technology-S.A.-Announces-Financial-Results-for-Second-Quarter-2021/default.aspx

https://time.com/3590670/spotify-calculator/

Leave a Comment

Weshare