31+ Spotify Podcast Statistics You Should Know About

Podcasts are becoming increasingly popular, and Spotify is one of the most popular podcast platforms. Here are some statistics about Spotify and podcasts that you should know.

This blog post will discuss some of the most exciting stats about Spotify podcasts. We’ll cover listener demographics, popular genres and formats, and advertising trends. If you’re thinking about starting a podcast or are just curious about the industry, this blog post is for you!

Key Spotify Podcast Statistics:

  • In 2022, 62% of the population aged 12+ have listened to a podcast (Statista)
  • 73% of the American population have listened to podcasts in the first month of 2022 (Edison Research)
  • The podcast which is the most listened to on Spotify is the Joe Rogan Experience (Spotify)
  • Ad revenue from podcasting is expected to reach an amount of $2 billion In 2023 (PodPros)
  • After Apple Podcasts, Spotify holds the position of number two in the podcast industry with 28.2% of Podcast listeners (Buzz Sprout)

General Podcast Statistics

1. In 2022, 62% of the population aged 12+ have listened to a podcast

(Statista)

Takeaway:

The podcast industry is proliferating, and it’s estimated that over half the population will be listening to podcasts by 2022. Now is a great time to get started if you’re thinking about starting a podcast. When you think of all the fantastic things podcasts offer, it’s no wonder more people are listening. In 2022 alone, about 1 in 3 Americans aged 12 or older will be tuning into a podcast episode at least once per month.

2. 73% of the American population have listened to podcasts in the first month of 2022

(Edison Research)

Takeaway:

This stat is especially impressive because it shows that podcasts are becoming more popular and people are becoming more engaged with the medium. In other words, people are not just passively listening to podcasts but actively seeking them out. Now is a great time to get started if you’re thinking about starting a podcast! People are more engaged with podcasts than ever before, and the industry will only continue to grow.

There are a few things to keep in mind when starting a podcast such as creating quality content. With so much content available, creating high-quality and engaging shows is essential. Another thing is finding your niche. There are a lot of podcasts out there, so it’s essential to find a niche that you can fill. And lastly, promoting your show. Once you have a few episodes, promote your podcast on social media and other platforms.

3. In 2021, the most podcasts listened were recorded in Sweden

(Statista)

Takeaway:

The land of opportunity and diversity, Sweden is one country that never fails to surprise. From their passion for music in particular (you’ll find some famous musicians there) or how they’ve managed the transition from traditional jobs with pecans – which were laborious physical tasks typically done by farmers who work on their property- into tech-savvy careers where you can be creative while working hard at something new all day long! In 2021 it became clear why so many people love living here when we look back over statistics compiled last year: Podcasting was popular among Sweedsians themselves.

4. 58% of adults in South Africa listen to podcasts every month

(Statista)

Takeaway:

Interest in downloading and listening to podcasts is on the rise. A recent study found that 58% of adults living in South Africa attend every month. According to this study, most of the residents of South Africa are regular podcast listeners. There are more than 58% of adults live in South Africa and listen to podcasts every day. Most of these podcast listeners use Spotify for listening to their podcasts.

5. 22% of people listen to podcasts while driving or utilizing a commute

(Edison Research)

Takeaway:

The majority of people are listening to podcasts while driving or utilizing their commute. 22% have admitted that they hear, even if it is just for a short time-out from the heavy traffic around them. This is because traveling takes a long time and most people want to spend it productively by listening to a podcast that makes them feel happy or educates them about a certain topic. This is the reason why 22% of people listen to podcasts while either driving or traveling.

6. The podcast which is the most listened to is the Joe Rogan Experience

(Spotify)

Takeaway:

The Joe Rogan Experience podcast has been ranked as one of the most listened-to shows in America, with over 100 million downloads and counting. The Joe Rogan Experience is about everything from mixed martial arts to politics, and Joe Rogan’s guests range from A-list celebrities to world-renowned experts. If you’re looking for a podcast that will keep you entertained and informed, the Joe Rogan Experience is a great choice. And you can find all these podcasts available on Spotify and listen to them right away!

7. Apple Podcasts hold the position of number one in the podcast industry, with more than 37.6% of podcast listeners

(Buzz Sprout)

Takeaway:

Apple Podcasts is the number one podcast platform, with over 37.6% of podcast listeners using the service. This is followed by Spotify (21%), Google Podcasts (12%), Stitcher (11%), and iHeartRadio (11%). Podcasting is a great way to connect with your audience and build a rapport with them. According to this statistic, the most popular podcast platform currently in the world is unfortunately not Spotify at the moment. The number one position is occupied by Apple Podcasts. This is because Spotify is more popular and preferred for listening to music. But with the passage of time, Spotify will become the king of podcasts as well.

8. 22% of the people in the United States prefer the comedy genre in podcasts

(Statista)

Takeaway:

Comedy is one of the most popular podcast genres, with 22% of people in the United States preferring to listen to this type of show. This is followed by true crime (19%), news (16%), and business (14%). If you’re thinking about starting a podcast, now is a great time. Most of the people prefer to listen to comedy podcasts. This is because these podcasts make them laugh and they can enjoy their time. So, if you are thinking to start a podcast then choose the comedy genre.

9. 60% of the podcast listeners have bought something after listening to a podcast ad

(Midroll)

Takeaway:

Podcast advertising is effective, with 60% of listeners buying something after hearing a podcast ad. This is higher than any other form of digital advertising, including social media (53%), search engine marketing (51%), and display ads (41%). According to this statistic, podcasts on Spotify are a great way for businesses to promote their products and services. If you’re looking for a way to reach your target audience and get them to take action, podcast advertising is a great option. Spotify has emerged as a powerful player in the podcast industry, with millions of users worldwide tuning in to their favorite shows each day.

10. Ad revenue from podcasting is expected to reach an amount of $2 billion

(PodPros)

Takeaway:

Podcasting is a rapidly growing industry, with ad revenue expected to reach $2 billion by 2021. This is up from $497 million in 2017, so new podcasters have plenty of opportunities to get involved and earn money from their show. According to this statistic, the podcast industry is emerging as a great way for earning money, especially through the ads sections. By 2021, the revenue generated from this sector is expected to reach $2 billion.

11. The total number of podcast listeners is expected to reach 160 million in 2023

(Statista)

Takeaway:

The number of podcast listeners is expected to grow, reaching 160 million by 2023. This is up from 144 million in 2019, so there is plenty of room for new podcasts to enter the market and find an audience. This statistic predicts that by the year 2023, the number of podcast listeners is bound to increase to a number of 160 million due a rapid respect and affection that people have developed towards podcasts.

12. The current number of valid podcasts is 2,469,002 podcasts

(Podcast Industry Insights)

Takeaway:

There are currently over two million valid podcasts, so there is a lot of competition. However, this also means that there is a podcast for almost every topic, so you should be able to find an audience for your show. According to this statistic, the number of valid podcasts as of now is nearly two and a half million. With such a vast majority, it becomes extremely difficult for a new podcast to make its place in this industry. But if you have an interesting topic and a good content.

13. 79% of podcasts are listened to on the mobile phone

(MIDAS)

Takeaway:

Most people listen to podcasts on their mobile phones, with 79% using this device. This is followed by desktop (17%), smart speaker (11%), and tablet (11%). According to this statistic, the majority of the people who listen to podcasts, do so by using their phone. This is because it is more convenient and they can listen to it while doing other things. Another reason is that most people prefer to list to podcasts while traveling so their mobile phone becomes an easy and accessible option for them to list to podcasts.

14. In the United Kingdom, around 54% of men listen to podcasts, whereas only 46% of women listen to podcasts

(MIDAS)

Takeaway:

In the United Kingdom, podcasting is slightly more popular with men than women, with 54% of men listening to podcasts compared to 46% of women. This is similar to the United States, where 51% of men and 49% of women listen to podcasts. According to this statistic, podcasting is more popular among men than women in the United Kingdom and the United States. This may be because men are more likely to commute by car and have longer commutes than women, so they have more time to listen to podcasts.

15. The average number of times a person listens to a particular podcast is seven times

(Podtrac)

Takeaway:

Listeners of podcasts are more devoted than the average person. On average, they listen to seven different ones. According to this statistic, people who listen to podcasts tend to be more devoted than the average person. This is because they usually listen to multiple podcasts, with the average number being seven. This shows that people who listen to podcasts are usually interested in multiple topics and are willing to spend time listening to them.

16. The total time people spend listening to podcasts has increased by 21% year over year

(Edison Research)

Takeaway:

Not only is the number of podcast listeners increasing, but the amount of time they spend listening is also rising. In 2018, people spent an average of six hours and 37 minutes per week listening to podcasts, up 21% from the previous year. According to this statistic, not only is the number of podcast listeners increasing but the amount of time they spend listening is also rising. This is likely because there are more podcasts available now than there were in the past, so people have more to choose from.

17. The average person listens to seven different podcasts each week

(Podtrac)

Takeaway:

Podcast listeners are devoted to the medium, with the average person listening to seven different shows each week. This is up from five per week in 2017, so people are becoming more interested in podcasts. According to this statistic, podcast listeners are devoted to the medium, with the average person listening to seven different shows each week. This is likely because there are more podcasts available now than there were in the past, so people have more to choose from.

18. In the United Kingdom, the average amount of time spent listening to a podcast is four hours and two minutes per week

(RAJAR)

Takeaway:

The average person in the UK spends four hours and two minutes per week listening to podcasts. This is according to RAJAR, surveyed for their 2018 report on how people use media.

Podcasts have become increasingly popular as they provide an alternative way of getting information while also allowing individuals different perspectives to which they might not be exposed otherwise, such due to issues within society today or simply because there isn’t enough time during our day anymore.

Spotify Podcast Statistics

19. There are over 4 million podcasts available on Spotify

(Spotify)

Takeaway:

There are almost 4 million podcasts that are currently streaming on Spotify. 46% of podcast listeners in the United States use Spotify to listen to podcasts. The average number of hours spent listening to Spotify podcasts is four and two minutes. According to this statistic, there are over four million podcasts available on Spotify. This is a significant increase from the two million that were available in 2019. This shows that Spotify is becoming a popular platform for people to listen to podcasts.

20. After Apple Podcasts, Spotify holds the position of number two in the podcast industry with 28.2% of Podcast listeners

(Buzz Sprout)

Takeaway:

Spotify has been taking over as the world’s favorite audio platform for podcasts. The company accounts for 28% of all listeners, more than Apple Podcasts at number two on this list. According to this statistic, Spotify is the second most popular platform for podcast listeners. This is a significant increase from the two million that were available in 2019. This shows that Spotify is becoming a popular platform for people to listen to podcasts.

21. More than 1.2 million podcasts were published by Spotify in the year 2021

(Spotify)

Takeaway:

With over 1.2 million podcasts published on Spotify in 2021, it’s no wonder the audio world is growing exponentially. According to this statistic, more than one million podcasts were published by Spotify in the year 2021. This is a significant increase from the two million that were available in 2019. This shows that Spotify is becoming a popular platform for people to listen to podcasts.

22. 80% of the total 1.2 million podcasts were published by independent creators on Anchor

(Spotify)

Takeaway:

Spotify is a rapidly growing podcast platform, with over four million shows and 28% of listeners using the service. Most podcasts are published by independent creators, with Anchor being the most popular platform for hosting concerts. Podcasts are a great way to connect with your audience and build a rapport with them.

23. Around 40% of the podcast listeners on Spotify have listened to at least one podcast created by Anchor

(Spotify)

Takeaway:

Podcasts are taking off! Anchor has made over 3,000 podcasts, and 40% of Spotify listeners have listened to at least one. A new report shows that more than half the world’s population will be listening in on audio content by 2020 – podcasting is a significant player for those who want their news updates without commercials or other distractions. According to this statistic, around 40% of the podcast listeners on Spotify have listened to at least one podcast created by Anchor. This is a significant increase from the two million that were available in 2019.

24. In 2021, the total Anchor podcast shows on Spotify were recorded to be 13,000, making up 35% of the total podcast shows

(Spotify)

Takeaway:

In 2021, it was estimated that there would be over 13 thousand podcasts available on Spotify. This made up 35% of all audio shows recorded at the time! The number of podcast listeners on Spotify is expected to reach 160 million by 2023. The most surprising statistic is that 60% of podcast listeners have bought something after listening to a podcast ad. According to this statistic, in 2021, the total Anchor podcast shows on Spotify were recorded to be 13,000, making up 35% of the total podcast shows. This is a significant increase from the two million that were available in 2019.

25. The top 5 countries from which the news podcast shows were created on Anchor in 2021 include the United States, Brazil, Mexico, Indonesia, and India

(Spotify)

Takeaway:

The top 5 countries from which the news podcasts were created include America, Brazil, Mexico, Indonesia, and India. In 2021, the number of Anchor podcasts on Spotify was 13,000, making up 35% of the entire podcast show. According to this statistic, these top five countries are the ones which resulted into the most production of podcasts. From these countires, most of the podcasts on Anchor were created.

26. Spotify’s market share in podcasts is 31.8%

(Forbes)

Takeaway:

The global podcasting industry is booming, with Spotify’s market share jumping 31.8% in just one year. This statistic reflects the importance of podcasts and how they are being used by people all over the world. With such a large market share, it is evident that Spotify is becoming a popular platform for people to listen to podcasts.

27. Spotify holds the second position in being the most popular podcast platform with a total of 72% of audio brand awareness

(Insider Intelligence)

Takeaway:

55% of the people in the United States who listen to podcasts use Spotify. In a world where people are listening to more and more audio content, it’s no wonder that Spotify has taken over as the most popular podcast platform. With 72% of brand awareness for podcasts among all audiences combined – including those who use their service regularly or occasionally- this streaming site must be doing something right.

28. The number one podcast on Spotify currently is Archetypes followed closely by The Joe Rogan Experience

(Spotify)

Takeaway:

The number one spot on Spotify is occupied by an audio program called Archetypes. It’s followed closely in second place, which you might not have heard of – but it has some pretty big names behind its success. This podcast is about human behavior and psychology, and it’s produced by two popular figures in the business world, Tony Robbins and Tim Ferriss. In third place is The Joe Rogan Experience – a show that covers sports, comedy, and entertainment.

29. Most of the podcast listeners on Spotify are from the United States

(Spotify)

Takeaway:

It’s no surprise that most people who listen to podcasts on Spotify come from America. With the rise of audiobooks and podcasts, Apple Podcasts has recently seen its popularity dip. However, this may end as Spotify is increasing much faster than before, which could make them surpass its American rival sometime soon. According to this statistic, in the month of January 2021, there were approximately 60.47 million people from the United States who used Spotify to listen to podcasts.

30. The average time spent listening to podcasts on Spotify is 20 minutes

(Spotify)

Takeaway:

Spotify is one of the most popular podcast platforms with a 31.% market share and 72% audio brand awareness. The average time spent listening to podcasts on Spotify is 20 minutes. Most of the podcast listeners on Spotify are from the United States. The number one podcast on Spotify currently is Archetypes, followed closely by The Joe Rogan Experience. Some other popular podcasts on Spotify include TED Talks Daily, The Daily, and Stuff.

31. In the year 2019, the top genres of podcasts listened to on Spotify were comedy, business & finance, and true crime

(Nielsen)

Takeaway:

For 2019, it seems people listen to podcasts in three main categories: comedy, business & finance, and true crime. Have you ever heard of any of these types? We can’t help but wonder what will be the top genre by 2020. With the world of podcasts steadily growing, it is no surprise that in the near future, many new and unique genres will be created to satisfy everyone’s interests.

32. In the year 2020, podcast ad spending was recorded to be $708.0 million

(Edison Research)

Takeaway:

By 2020, podcast ad spending was projected to be around $708 million. In the year 2021, podcast ad spending is expected to grow by 34% and reach $954.0 million. The top five countries from which people listen to podcasts on Spotify are the United States, Brazil, Mexico, Argentina, and Colombia.

Wrapping Up

Podcasts are taking the world by storm. With the help of Spotify, people from all over the globe can listen to their favorite shows without having to worry about downloading them. In addition, Spotify has made it easier for podcasters to be discovered by new listeners. With over 72% brand awareness for audio content, it is no surprise that this platform has become so popular. Are you a fan of podcasts? If so, then download Spotify right away!

So, these are some interesting Spotify podcast statistics that you should know. What do you think about them? Do you use Spotify to listen to podcasts? Let us know in the comments below.

Sources

https://www.statista.com/topics/3170/podcasting/

https://www.edisonresearch.com/the-infinite-dial-2022/

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https://open.spotify.com/show/4rOoJ6Egrf8K2IrywzwOMk

https://www.buzzsprout.com/global_stats

https://www.buzzsprout.com/global_stats

https://www.statista.com/statistics/786938/top-podcast-genres/

https://awesome.midroll.com/

https://podpros.com/4-reasons-you-need-a-powerful-why-for-podcasting-as-a-guest-or-host/

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https://podcastindustryinsights.com/apple-podcasts-statistics/

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https://www.forbes.com/sites/johanmoreno/2021/09/23/as-spotify-becomes-the-top-dog-in-podcast-directories-google-lags-behind/

https://www.rajar.co.uk/docs/news/MIDAS_Spring_2020.pdf

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