35+ Sales Training Statistics You Should Know About

Sales training refers to the process of teaching salespeople the necessary skills to sell products or services. It can be delivered in various formats, including classroom-based training, online courses, and on-the-job coaching.

Sales training is important because it helps salespeople learn about the latest selling techniques and best practices. Additionally, it allows them to brush up on their product knowledge and understanding of the sales process.

Sales training is an important part of any organization, yet it is often overlooked. Many business owners believe that their sales team knows how to sell, and don’t see the need for additional training. However, sales training statistics show that this is not always the case. In fact, many businesses could see a significant increase in revenue if they invested in better sales training for their employees.

In this blog post, we will discuss some of the most important sales training statistics that you should know about!

Key Sales Training Statistics:

  1. Over 90 days, new hires will only retain 16% of the sales training they receive (Brevet)
  2. Companies spend $2020 per sales rep on average for sales training (ATD)
  3. Opening a contact with a personal statement such as ‘How have you been?’ increases the success rate by 660% (Gong)
  4. 77% of salespeople claim that their company is planning to invest in AI sales tools (LinkedIn Business)
  5. The top three skills that are required for salespeople are emotional intelligence (78%), active listening (77%), and adaptability (74%) (Hubspot)

General Sales Training Statistics

1. A mere difference of 5 minutes can increase your chance of qualifying a lead by 400%

(Drift)

Takeaway:

Sales training can have a significant impact on your business, yet it is often overlooked. Many business owners believe that their sales team knows how to sell, but the statistics show that this is not always the case. In fact, investing in better sales training for your employees can lead to a significant increase in revenue for your business. This statistic reflects that a difference as small as 5 minutes can increase your chances of qualifying a lead by 400%. This is a huge number that can be achieved by making a difference of 5 minutes and pitching to the customer in a manner that interests them.

2. Only 8.5% of outreach emails receive a response

(Backlinko)

Takeaway:

The statistics show that only a small percentage of outreach emails receive a response. This means that salespeople need to be extra careful when crafting their emails and make sure that they are personal and relevant to the recipient. Additionally, they should focus on building relationships with their contacts instead of just trying to sell them something. This indicates that only 8.5% of emails sent by the sales reps get a responsive response. This reflects the fact that the emails regarding sales and promotions should be customized and improved in order to get maximum responses.

3. 80% of sales require follow-up calls to be successful and 48% of salespeople do not attempt to follow up calls

(Invesp)

Takeaway:

This statistic indicates that a huge majority of sales require follow-up calls in order to be successful. Additionally, it shows that almost half of the salespeople do not even attempt to make follow-up calls. This is a missed opportunity for many businesses as following up with potential customers can be the difference between making a sale and losing out on revenue. According to this statistic, 80% of sales are guaranteed if they receive a follow-up call but unfortunately, a big number of salespeople, that is 48%, do not bother to make a follow-up call which results in lost opportunities for sales.

4. 8 out 10 prospects prefer to communicate via emails as compared to other forms of communication

(Rain Groups)

Takeaway:

This statistic indicates that a vast majority of prospects prefer to communicate via email as opposed to other forms of communication. This is an important stat for salespeople to know as it can help them save time when trying to reach out to potential customers. Additionally, it shows that they need to focus on crafting well-written and personal emails in order to increase the likelihood of getting a response. As it is obvious from this statistic that 8 out of 10 people prefer to communicate via emails so salespeople need to primarily focus on composing excellent and engaging emails that will have the readers hooked and convinced to make a sale.

5. Based on social media platforms, companies get 80.3% of their B2B buyers from LinkedIn, 12.7% from Twitter, and 6.7% from Facebook

(LinkedIn Business)

Takeaway:

This statistic indicates that the vast majority of companies get their B2B buyers from LinkedIn. Additionally, it shows that a small percentage of companies get their buyers from Twitter and Facebook. This is an important stat for salespeople to know as it can help them focus their efforts on LinkedIn when trying to reach out to potential customers. Additionally, it shows that they should focus on building relationships with their contacts on LinkedIn instead of just trying to sell them something. According to this statistic, 80.3% of the buyers are obtained from LinkedIn, 12.7% are gathered from Twitter, and a small percentage of 6.7% is achieved from Facebook.

6. 85% of companies are now offering live chat support

(Software Advice)

Takeaway:

This statistic indicates that a vast majority of companies are now offering live chat support. This is an important stat for salespeople to know as it can help them save time when trying to reach out to potential customers. Additionally, it shows that they need to focus on building relationships with their contacts on LinkedIn instead of just trying to sell them something. According to this statistic, 85% of the companies are now offering live chat support which proves to be extremely helpful for salespeople. Live chat support is a great way to attract customers and cater to their needs on an urgent basis.

7. 40% of salespeople admitted that prospecting is the most challenging part of their jobs

(HubSpot)

Takeaway:

This statistic indicates that a large number of salespeople find prospecting to be the most challenging part of their job. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that they need to focus on building relationships with their contacts instead of just trying to sell them something. According to this statistic, 40% of salespeople find prospecting to be the most challenging part of their job which proves that they need to focus on making more sales calls and building relationships with potential customers.

8. Only 30% of salespeople blame budget to be the reason why their deals fall apart

(Sales Insights Lab)

Takeaway:

This statistic indicates that a small number of salespeople blame the budget to be the reason why their deals fall apart. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that the budget does not have a significant impact on sales but some people believe that budget proves to be an obstacle. According to this statistic, only 30% of salespeople blame budget to be the reason why their deals fall apart which means that they need to focus on making more sales calls and building relationships with potential customers.

9. 27% of sellers claim that making phone calls to new contacts is very effective

(Rain Group)

Takeaway:

This statistic indicates that a significant number of sellers find making phone calls to new contacts to be very effective. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that a large portion of customers would still like to be approached via calls as it adds a more personal touch to the sales procedure. According to this statistic, 27% of sellers find making phone calls to new contacts to be very effective which proves that they need to focus on making more sales calls and building relationships with potential customers.

10. 60% of customers will say ‘no’ four times before eventually agreeing to make a deal

(Invesp)

Takeaway:

This statistic indicates that a majority of customers will say ‘no’ four times before eventually agreeing to make a deal. This is an important stat for salespeople to know as it can help them understand that they need to be persistent when trying to sell something to a potential customer. Additionally, it shows that the customer may eventually come around if the salesperson is able to provide them with enough information and value. According to this statistic, 60% of customers will say ‘no’ four times before eventually agreeing to make a deal which proves that the salesperson needs to be persistent when trying to sell something.

11. Over 90 days, new hires will only retain 16% of the sales training they receive

(Brevet)

Takeaway:

This statistic indicates that new hires will only retain 16% of the sales training they receive over a period of 90 days. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that the sales training needs to be delivered in a way that is more effective so that new hires can retain the information. According to this statistic, only 16% of sales training is retained by new hires which means that the sales training needs to be delivered in a way that is more effective.

12. Companies spend $2020 per sales rep on average for sales training

(ATD)

Takeaway:

This statistic indicates that companies can spend on average $2020 per sales rep on training. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that the company is willing to invest in its sales reps so that they can be more effective. According to this statistic, companies can spend on average $2020 per sales rep on training which proves that the company is willing to invest in its sales reps.

Responsive Sales Training Statistics

13. 35 to 50% of sales go to companies that respond first

(Invesp)

Takeaway:

This statistic indicates that a significant portion of sales go to companies that respond first. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that being responsive is an important factor in the sales process. According to this statistic, 35 to 50% of sales go to companies that respond first which means that being responsive is an important factor in the sales process. So having a responsive system is necessary in order to attain maximum sales.

14. The response rate for sales is increased by 160% when multiple prospects are contacted multiple times

(Backlinko)

Takeaway:

This statistic indicates that the response rate for sales is increased by 160% when multiple prospects are contacted multiple times. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that being responsive is an important factor in the sales process. According to this statistic, the response rate for sales is increased by 160% when multiple prospects are contacted multiple times which means that being responsive is an important factor in the sales process.

15. The best time to qualify leads is between 4 pm to 5 pm or between 11 am to 12 pm

(HubSpot)

Takeaway:

This statistic indicates that the best time to qualify leads is between certain hours. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that timing is an important factor in the sales process. According to this statistic, the best time to qualify leads is between certain hours which means that timing is an important factor in the sales process. So making sure to contact leads during these times will increase the chances of getting a sale.

16. The best day to contact potential clients is Thursday, closely followed by Wednesday, and the worst day to make contact with clients is Tuesday

(HubSpot)

Takeaway:

This statistic indicates that the best day to contact potential clients is Thursday. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that timing is an important factor in the sales process. According to this statistic, the best day to contact potential clients is Thursday which means that timing is an important factor in the sales process. So making sure to contact leads during these times will increase the chances of getting a sale. Whereas, the worst day to make potential contact with your client is Tuesday.

17. Social Sellers are 66% more likely to meet their sales quota as compared to those sellers which use traditional prospecting techniques

(Sales for Life)

Takeaway:

This statistic indicates that social sellers are more likely to meet their sales quota. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that being active on social media is an important factor in the sales process. According to this statistic, social sellers are 66% more likely to meet their sales quota which means that being active on social media is an important factor in the sales process. So having a presence on social media platforms is necessary in order to attain maximum sales.

18. 78% of salespeople who use social media to make sales are more likely to succeed compared to their peers

(LinkedIn Business)

Takeaway:

This statistic indicates that salespeople who use social media to make sales are more likely to succeed. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that being active on social media is an important factor in the sales process. According to this statistic, 78% of salespeople who use social media to make sales are more likely to succeed which means that being active on social media is an important factor in the sales process.

19. Social Selling can increase a company’s win rate by 5% and deal size by 35%

(LinkedIn Business)

Takeaway:

This statistic indicates that social selling can increase a company’s win rate and deal size. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that being active on social media is an important factor in the sales process. According to this statistic, social selling can increase a company’s win rate by 35% which means that being active on social media is an important factor in the sales process. So having a presence on social media platforms is necessary in order to attain maximum sales.

20. Only 5% of companies respond to a prospect’s form submission within 5 minutes whereas 50% don’t respond for five days

(Drift)

Takeaway:

This statistic indicates that only a small percentage of companies respond to a prospect’s form submission within five minutes. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that being responsive is an important factor in the sales process. According to this statistic, only five percent of companies respond to a prospect’s form submission within five minutes which means that being responsive is an important factor in the sales process. So making sure to contact leads in a timely manner is necessary in order to increase the chances of getting a sale.

21. Personalizing an email can boost a client’s response rate by 32.7%

(Backlinko)

Takeaway:

This statistic indicates that personalizing an email can boost a client’s response rate. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that being personal is an important factor in the sales process. According to this statistic, personalizing an email can boost a client’s response rate by 32. which means that being personal is an important factor in the sales process. So making sure to contact leads in a personalized manner is necessary in order to increase the chances of getting a sale.

Productive Sales Training Statistics

22. 59% of marketing professionals believe that inbound marketing strategies lead to the most high-quality leads

(Iron Paper)

Takeaway:

This statistic indicates that the majority of marketing professionals believe that inbound marketing strategies lead to the most high-quality leads. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that being active on social media is an important factor in the sales process. According to this statistic, 59% of marketing professionals believe that inbound marketing strategies lead to the most high-quality leads which means that being active on social media is an important factor in the sales process.

23. Opening a contact with a personal statement such as ‘How have you been?’ increases the success rate by 660%

(Gong)

Takeaway:

This statistic indicates that opening contact with a personal statement such as ‘How have you been?’ increases the success rate. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that being personal is an important factor in the sales process. According to this statistic, opening contact with a personal statement such as ‘How have you been?’ increases the success rate by 660% which means that being personal is an important factor in the sales process. So making sure to contact leads in a personalized manner is necessary in order to increase the chances of getting a sale.

24. Use of collaborative language instead of the first person in cold calls increases your success rate by 55%

(Gong)

Takeaway:

This statistic indicates that the use of collaborative language instead of the first person in cold calls increases your success rate. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that using collaborative language is an important factor in the sales process. According to this statistic, the use of collaborative language instead of the first person in cold calls increases your success rate by 55% which means that using collaborative language is an important factor in the sales process. So making sure to use collaborative language when contacting leads is necessary in order to increase the chances of getting a sale.

25. 41.2% of salespeople claimed that the most productive sales tool for them is their phone

(Sales Insights Lab)

Takeaway:

This statistic indicates that 41.% of salespeople claimed that the most productive sales tool for them is their phone. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that using the phone is an important factor in the sales process.

26. 43% of salespeople made use of AI sales tools which boosted their sales

(ZenDesk)

Takeaway:

This statistic indicates that 43% of salespeople made use of AI sales tools which boosted their sales. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that using AI sales tools is an important factor in the sales process.

27. 77% of salespeople claim that their company is planning to invest in AI sales tools

(LinkedIn Business)

Takeaway:

This statistic indicates that 77% of salespeople claim that their company is planning to invest in AI sales tools. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that using AI sales tools is an important factor in the future of the sales process.

28. Around 54% of salespeople admitted that digital sales tools helped them win more prospects

(LinkedIn Business)

Takeaway:

This statistic indicates that around 54% of salespeople admitted that digital sales tools helped them win more prospects. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that using digital sales tools is an important factor in the sales process.

29. 92% of people are willing to trust the company if the referral comes from someone they know

(Nielsen)

Takeaway:

This statistic indicates that 92% of people are willing to trust the company if the referral comes from someone they know. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that referrals are an important factor in the sales process.

30. The top three most effective methods of prospecting are LinkedIn (78%), personal referrals (74%), and events/webinars (68%)

(Rain Group)

Takeaway:

This statistic indicates that the top three most effective methods of prospecting are LinkedIn (78%), personal referrals (74%), and events/webinars (68%). This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that LinkedIn, personal referrals, and events/webinars are important factors in the sales process.

31. 46% of salespeople said that being proactive is the best way to win more prospects

(HubSpot)

Takeaway:

This statistic indicates that 46% of salespeople said that being proactive is the best way to win more prospects. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that being proactive is an important factor in the sales process.

32. The top three skills that are required for salespeople are emotional intelligence (78%), active listening (77%), and adaptability (74%)

(HubSpot)

Takeaway:

This statistic indicates that the top three skills that are required for salespeople are emotional intelligence (78%), active listening (77%), and adaptability (74%). This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that emotional intelligence, active listening, and adaptability are important factors in the sales process.

33. The average tenure of a salesperson is 36 months

(Bureau of Labor Statistics)

Takeaway:

This statistic indicates that the average tenure of a salesperson is 36 months. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that the average tenure of a salesperson is an important factor in the sales process.

34. Only 28% of companies have a formal onboarding process for new sales reps

(SalesHacker)

Takeaway:

This statistic indicates that only 28% of companies have a formal onboarding process for new sales reps. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that having a formal onboarding process is an important factor in the sales process.

35. The average length of a sales cycle is 42 days

(Bridge Group)

Takeaway:

This statistic indicates that the average length of a sales cycle is 42 days. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that the average length of a sales cycle is an important factor in the sales process.

36. 67% of buyers are willing to pay more for a better customer experience

(American Express)

Takeaway:

This statistic indicates that 67% of buyers are willing to pay more for a better customer experience. This is an important stat for salespeople to know as it can help them focus their efforts on making more sales calls and networking with potential customers. Additionally, it shows that providing a better customer experience is an important factor in the sales process.

Wrapping Up

These sales training statistics show that salespeople need to be knowledgeable about the sales process and the skills that are required to be successful. Additionally, they need to be proactive in their approach to selling and focus on providing a great customer experience. By understanding these statistics, salespeople can improve their chances of success.

Did you find this blog post helpful? Let us know in the comments below!

Looking for more sales training tips and tricks? Check out our blog or contact us today to learn more about our sales training programs.

If you’re interested in learning more about sales training, check out our blog or contact us today to learn more about our sales training programs!

Sources

https://www.drift.com/blog/lead-response-survey/

https://backlinko.com/email-outreach-study

https://www.invespcro.com/blog/sale-follow-ups/

https://www.rainsalestraining.com/blog/infographic-30-sales-prospecting-stats-and-what-they-mean-for-sellers

https://cdn2.hubspot.net/hubfs/1939286/Playbooks%20and%20Whitepapers/Best%20Practices%20for%20Lead%20Mgmt.pdf

https://salesforlife.com/social-selling/

https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi

https://www.linkedin.com/business/sales/blog/proof/investigating-the-truth-about-social-selling-by-industry

https://business.linkedin.com/content/dam/me/business/en-us/marketing-solutions/cx/2017/pdfs/Sophisticated-Marketers-Guide-to-LinkedIn-v03.12.pdf

https://www.drift.com/blog/lead-response-survey/

https://www.invespcro.com/blog/sale-follow-ups/

https://www.softwareadvice.com/resources/live-chat-statistics/

https://blog.hubspot.com/sales/sales-statistics

https://salesinsightslab.com/sales-research/

https://www.ironpaper.com/webintel/articles/nora-article-tk-inbound-vs-outbound

https://www.rainsalestraining.com/blog/infographic-30-sales-prospecting-stats-and-what-they-mean-for-sellers

https://www.invespcro.com/blog/sale-follow-ups/

https://www.gong.io/blog/cold-calling-tips/

https://blog.thebrevetgroup.com/sales-training-closing#:~:text=Research%20conducted%20by%20Xerox%20showed,lost%20after%20only%2090%20days.

https://www.td.org/research-report/2021-state-of-sales-training

https://salesinsightslab.com/sales-research/

https://www.zendesk.com/sell/features/lead-tracking/

https://www.linkedin.com/business/sales/blog/trends/the-linkedin-state-of-sales-report-2021

https://business.linkedin.com/sales-solutions/b2b-sales-strategy-guides/the-state-of-sales-2021-report

https://www.nielsen.com/insights/2012/global-trust-in-advertising-and-brand-messages-2/

Leave a Comment

Weshare