Sales Training Agenda Template

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Welcome to our Sales Training Session! This agenda is designed to guide you through the key aspects of sales excellence, focusing on product knowledge, engaging with customers effectively, and handling objections with confidence.

Product Knowledge

  • Objective: Understand the features, benefits, and unique selling propositions of our products.
    • Example Script: “Our product, XYZ, stands out due to its innovative design and user-friendly features, which cater to a wide range of customer needs.”
  • Activities:
    • Interactive product demonstrations.
    • Group discussions on product applications and benefits.

Customer Engagement

  • Objective: Develop skills to engage customers effectively and build lasting relationships.
    • Example Script: “I understand your concerns and would love to explore how our product can specifically address them. Let’s discuss your needs in detail.”
  • Activities:
    • Role-playing scenarios on initial customer contact.
    • Workshops on active listening and empathetic communication.

Objection Handling

  • Objective: Equip sales staff with strategies to address and overcome customer objections.
    • Example Script: “While the price point is a common concern, the long-term value and durability our product offers makes it a worthwhile investment.”
  • Activities:
    • Group brainstorming on common objections and responses.
    • Simulation exercises for real-life objection handling.

Note: This template is a starting point. Adapt it to fit your team’s specific needs and the unique aspects of your products and sales environment.

Remember, the goal of this training is not just to inform, but to transform our sales approach to be more customer-centric and results-driven. Let’s make the most of this session!