Learn how to how to create coaching packages that sell and what factors you should consider when designing your coaching packages to attract clients.
If you are a coach or you have been looking to start your online coaching, you will need to know a couple of things before jumping in.
Getting started without the basic knowledge of some things will only set you up to be broke and have a failed career as a coach.
You do not want that to happen to you.
In this article, we will show you how to create coaching packages that sell.
Often, the difference between a coach whose coaching packages are sold out in a little while and another coach who is struggling to close even one sale can be the knowledge we will be sharing in this article.
Multiple factors are to be considered for creating a coaching package that actually sells, for example, you should know what you are selling, how long will your program take, your coaching process, implementation methods, coaching fee and even considering what to name your package.
So, if you want to learn and be able to create coaching packages that sell, then read this article to the very end.
Let’s get started!
Table of Contents:
How To Create Coaching Packages That Sell:
1. What Are You Selling?
If you want to ensure that you don’t create offers or packages that nobody is buying, you must first begin with writing the service description.
Do this if you want to make sales.
What does your service description do?
A service description gives both you and your client a clear understanding of what the package is made up of.
It’s natural to want to know what you are buying before you buy it.
You want to know what it is, what it will do for you, and why you may need it.
This is the same mental process your client is going through when they come across your coaching package.
When you take out the time to craft a description of your service, including the what, why and the how of what you are offering, you simplify the buying process for them.
This also communicates your value to them.
They will then probably want to see how many coaching sessions you offer in your coaching package as well as how long you meet, and other details.
Also, do well to list out all the other goodies available in your coaching package.
It makes prospective clients see it as a great deal, and it decreases their willingness to pass it up.
2. How Long Will The Program Take?
This is one of the first things you must start.
Determine how long your program will take.
Exactly how much time commitment are you asking people to make when they buy your package?
Consider if it is possible for you to deliver your information while allowing enough time for them to process it and begin to implement it.
How does a 6-week program look to you or what if your program will need about 6 months to one year to get your clients the change they are paying for?
What type of program would excite your dream client; group coaching or a self-study-e-course?
Take all of these into consideration when you are trying to determine how long your program will last.
3. What’s Your Coaching Process?
Now, you must map out your plan for getting your clients to achieve the results they are paying you for.
You must develop a system that enables you to deliver premium value over and over again to your clients.
Or, you simply find an already existing system that has proven itself again and again and make use of it.
This way, you can serve your clients better because you have a system that has been tested and proven to work and deliver.
This will also save you the time you could be wasting in trial and error.
With this, you can tell where or when a client is going off course, and steer them back in the right direction.
Suddenly, you will notice how enjoyable your clients are; they will seem not-so-demanding and fun to work with because you have it all in control.
If you feel overwhelmed by your clients, chances are that you don’t have the right system in place and this can stress you out.
A system is simply the step by step process you use to show your clients what they need to do or know to get the results they desire.
You might also want to personalize it so it can be used anywhere; people know it is yours.
So, step back and look at the system you are using and find ways to improve on it or adopt another one.
This will make your coaching business more sustainable and even add that touch of professionalism and credibility to it.
4. Do You Have Any Implementation Materials?
Implementation materials make your work easy as a coach.
They are meant to support your clients to take action, most especially when you are not physically present.
There are many options to consider when looking out for implementation materials.
Let’s see a few:
- Google Drive Templates
- Swipe files
- Downloadable templates
- Printable PDFs
- Outlines for scripts
- And much more.
Whatever helps you achieve what you have set out to do in your client’s life can be turned or converted into an implementation material.
You just need to be creative about it.
Keep in mind that you are not just sharing a piece of information with the clients, but you are helping them to get the results they desire, so make sure that whatever it is you are creating, it will help them achieve their desired goal within the time frameset.
5. How Will You Measure Results?
How exactly do you intend to measure the results of your clients?
You have to figure out how you will measure the progress your client is making.
Here’s a secret: people do not recommend coaches because they are not certain they got the results they were expecting.
Every day, we are bombarded with information at all turns and it could be tough to attribute the results gotten to your work as a coach, this is why you have to make sure that you give your clients a method to measure their progress and results, showing how they got from point A to point B.
As a business coach, for instance, you could measure their progress through KPIs (Key Performance Indicators) and also have periodic meetings to track their progress from the start of your work with them to the present.
6. Do You Have An Existing Library Of Resources?
If you probably didn’t know this, you would be short-changing both yourself and your clients in your coaching adventure. You must have a library of resources. It is recommended that every coach have an existing library of resources.
When you have a library of resources, it is easy for your clients to access it whenever they need extra support.
Your library of resources can help to hold and keep them accountable, especially as they answer the questions you have already created for them.
They can often include:
- YouTube videos
- Blog posts
- Recorded Audios
- Book Lists
- Published Articles
- Video clips from Seminars, Workshops, or retreats
- And much more
Simply put these resources somewhere they are organized and accessible, like a shared Google Drive folder, their coaching portal, or even on your website.
7. Set Your Coaching Fees
Packaging your coaching service is also a great secret to setting your prices.
This does not only let you ask for more, but it helps you deliver an even more effective product because you are then drawing or pulling your customers or clients into a value-based experience.
Instead of thinking cost, they begin to think again.
Choosing your price can be a bit tricky, this is why we have benchmarks.
But then, benchmarks are not always accurate, because they fail to take into account the different factors that vary from one coach to another.
For starters, you don’t want to charge anything less than $45 per hour.
$45 per hour is a good place to begin from.
Average coaching prices are around $200 per hour, and can even range up to $1k to $2k if you become a well-known expert in your field or area of expertise.
You want to answer some questions as you begin to set your prices.
Questions like, how much can my target client afford?
A single mom that is barely getting by may want to get your program but not as quickly and easily as a well-doing businessman.
What is your track record?
Do you have any prior wins beneath your belt or how much experience do you have?
You can always use testimonials, case studies, official training, and certifications to prove your experience.
This solves the trust and credibility problem so your clients are put at ease that they are in safe hands.
You must be able to make your client feel like they are investing in themselves by paying for your services, not that they are spending money or it is costing them.
When you have decided on your price, now you must mention it with confidence.
If you do not feel confident about your solutions, the client may not feel so confident about not missing them.
This is how you go about pricing your coaching packages.
8. Name Your Packages
This is half the job.
You need to consider a name that sticks for your coaching packages, especially if you are not yet known in your specialty.
Go for something “sticky.”
Go for something memorable and easily remembered.
Make sure it is readable and writable.
It should be something unique.
It has to short and yet punchy, remember, we want it to be memorable.
Also, make sure that you pick a name that looks good in print as well as sounding cool to pronounce.
Jeff Bezos named Amazon “Cadabra” from “ABRACADABRA,” and then a lawyer called it “CADAVER” and he knew it was a terrible idea and changed it to Amazon.
Your coaching package should also have a name that can evoke an emotion when it is mentioned.
It should be able to stir up a desire, a feeling, or an idea.
When you know all of these Have-in-minds, you can then begin your brainstorming process.
First, write down all the words around the topic you coach on.
Write as many as you can think of.
Then also list words that describe the result of working with you (e.g., less stress, look 10 times younger).
The next thing to do is to write down every emotion associated with your coaching program (happy, excited, etc.).
Now, find the words that best describe your structure of how you work.
Begin to put them all together.
At this point, it is quite usual to see yourself get all serious and uptight, but the truth is, the more you can unwind, relax and just have fun with it, the better your creative juices flow and the more effective your results will be.
You can also make sure that you run a search for a domain name if you are planning to create a website, especially for the program.
Just ensure that it does not trespass on other people’s product names.
So that is all that you needed to know to create coaching packages that actually sell.
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Anita is a part of Weshare’s writing team. She has social media marketing experience for over 4 years and has been writing in-depth guides and articles about marketing, social media, and online education for the past 7 years.
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