Use our Fitness Name Generator to create catchy gym business name ideas and find tips for picking a name in this Catchy Fitness Name Creation & Ideas Guide
Getting ready to set up that fitness business or gym?
It’s about time.
So, what are you going to call your fitness business?
You don’t want something too ambiguous and you also don’t want something too “cheesy.”
And you don’t need anything cliché!
Sounds like something tricky?
Well, that’s quite relatable.
Starting as a newbie and trying to find a name can be quite frustrating especially if it looks like the best names have been taken already.
So the big question is: how do you come up with a fitness name?
And you don’t want to come up with just anything.
You want something that sticks, something memorable, especially considering that a gym name isn’t exactly something you can just change whenever you want.
It’s stuck in the minds of your customers and hey – why should I trust what you can make out of my body if you don’t even know what you’re doing with your business name?
So you see, your business name is the most important element of your fitness brand.
Talk of the first impression.
Understand that it is essential to put in the work you need to get it right the first time you start.
This is because your business name can have a huge impact on the success of your venture.
Besides, if you’ve decided and are serious, you have to register your business as a legal entity and all of that, and you’ll need a name.
Might as well make it good.
This guide was created to show you how to choose a fitness business or gym name that can cut you some slack and save you a whole lot of stress.
Whether it’s a gym or a product company you’re starting, in this guide, we’ll lead you through the steps to take to come up with your unique fitness business name.
Table of contents:
Catchy Fitness Name Creation & Ideas Guide:
What Should I Call My Fitness Page?
Just before we take you through the five-step guide to creating your fitness name, here are some key factors to keep in mind when creating your fitness business name:
#1 What’s My Type of Fitness Business?
You don’t want to be everything to everyone.
Even superman knows that is exhausting if not plain, impossible.
Ask yourself “what am I bringing to the table?”
The fitness industry is adding new types of services every year and so are fitness entrepreneurs.
Whether it’s becoming a physical therapist, starting a yoga studio, becoming a Personal Trainer, opening a walking club, or even your juice bar, there has to be something specific.
So, what kind of business do you want to run?
This is important because the name should be able to tell your customers what to expect.
You don’t want to leave them in the dark about what you offer.
#2 What Are My Goals?
Now, you might wonder, “what’s the direct correlation between my business goals and naming my business?”
It has way more influence on picking the right name than you think.
Here’s a question you should answer: What exactly do I want to achieve by delivering this fitness service?
You’re probably going to mention making money, but not so fast.
That’s what every company is about.
When you’re writing your goals, think in terms of value-addition.
What kind of value can you give to health-conscious people?
You may have something like: “I want my customers to be happier and more energetic with better lifestyles.”
It’s up to you.
#3 What Brand Identity do I want to build?
Talking of identity, a company or business name is not just something to help people recognize your products and services.
That’s part of it, but beyond it, what comes to people’s minds when your Business name pops up?
What emotions do you want your business name to evoke?
When you think of Nike, you feel confident.
What will your customers feel when they experience your brand?
#4 What Are My Competitors’ Business Names?
It’s not enough to pick a name.
You want to make sure you know your competitors.
Research your competitors’ business names.
There may be dozens of fitness clubs in your city.
Check them out.
Make a list of their names and ask yourself “What can I do to make my fitness business name stand out?”
Remember that a unique name is the first thing that will attract your potential customers to your fitness service.
People love exclusivity. Use that.
In a nutshell, your fitness business name should be simple, unique, and memorable.
Simple: You don’t want people trying to remember how many syllables it is or if they’re pronouncing it right. Keep it simple.
Unique: If it’s cliché, you have no edge. You’re just another face lost in the crowd. Be unique.
Memorable: Don’t have a name that’s hard to remember and don’t choose one that’s easy to forget. Let it stick.
Now that we’ve considered the factors to pay attention to as you choose your fitness business name, let’s go on to a simple, five-step guide to generating your fitness business name.
In this guide, we’ll show you how to choose your own unique fitness business name. Here’s what you should expect:
– How to get creative beyond the norm
– The secrets that the big guys use in creating their business names
– How to settle on the perfect name if you’re still not sure.
This is going to be fun. Ready?