33 CRM Statistics You Should Know

Are you looking for ways to improve your customer relationship management (CRM) strategy? CRM is all about understanding your customers and improving your interactions with them. But how do you know if your CRM strategy is working?

One way to measure the success of your CRM strategy is to track various customer-related metrics. By understanding which CRM metrics are important, you can fine-tune your strategy and ensure that it’s effectively meeting your customer needs.

To help you get started, there are some essential CRM statistics that you should know.

This blog post will share some of the most interesting CRM facts and figures. By understanding these statistics, you can make better decisions about how to improve your CRM system and better serve your customers.

Key Takeaways:

  1. At the current pace, CRM technology is said to reach a value of $128.97 billion in 2028 (Fortune Business Insights)
  2. The average ROI on CRM is $8.71 on every dollar spent (Nucleus Research)
  3. In the business sector, 91% of companies with 10 or more employees use CRM technology (Grand View Research)
  4. Sales teams spend approximately 18% of their time in CRM technology (Forbes)
  5. In 2021, AI CRM delivered an extra revenue of $1.1 trillion (Salesforce)

General CRM Statistics

1. At the current pace, CRM technology is said to reach a value of $128.97 billion in 2028

(Fortune Business Insights)

Takeaway:

The CRM industry is growing rapidly and is expected to be worth over $128 billion in just a few years. This shows that more and more businesses are recognizing the importance of CRM and are investing in it. If you haven’t already, now is the time to start implementing a CRM strategy for your business. By understanding these essential CRM statistics, you can make better decisions about how to improve your system and better serve your customers. With the right CRM strategy in place, you can boost customer satisfaction, loyalty, and retention.

2. Companies invest in CRM technology for their organization within the first 5 years

(Capterra)

Takeaway:

CRM is a long-term investment for most businesses. Companies typically invest in CRM technology early on and continue to use it for years to come. This shows that CRM is an essential tool for businesses of all sizes. If you’re not already using CRM, now is the time to start. This statistic shows that companies are more likely to invest in CRM technology within the first 5 years of their business. This is because CRM is essential for businesses of all sizes. By understanding these essential CRM statistics, you can make better decisions about how to improve your system and better serve your customers.

3. The average ROI on CRM is $8.71 on every dollar spent

(Nucleus Research)

Takeaway:

CRM is a sound investment for businesses of all sizes. The average ROI for CRM is $87.71 on every dollar spent. This means that for every dollar you invest in CRM, you can expect to see a return of $87.71. This is a great ROI and shows that CRM is a wise investment for businesses. ROI means the return on investment which indicates how much you will get back for every dollar you spend on a product or service. The average ROI for CRM is $87.71, which means that businesses can expect to see a return of $87.71 for every dollar they invest in this technology.

4. In the business sector, 91% of companies with 10 or more employees use CRM technology

(Grand View Research)

Takeaway:

CRM is essential for businesses of all sizes. In the business sector, 91% of companies with at least ten employees use CRM technology. This shows that CRM is not just for large businesses; it’s also for small and medium-sized businesses. This is because of the pros and advantages which CRM has to offer for businesses are profound. Not only does the implementation of CRM technology helps to improve sales for a business but it also helps to improve customer satisfaction, customer loyalty, and customer retention. Thus, making your business the next hotshot in the industry sector.

5. Sales teams spend approximately 18% of their time in CRM technology

(Forbes)

Takeaway:

CRM is a time-consuming investment for sales teams. Sales teams spend an average of 18% of their time in CRM technology. This means that if you have a five-person sales team, one person will be dedicated to using CRM. This is a significant amount of time and shows that CRM is a crucial tool for sales teams. The implementation of CRM technology can boost the sales reports for your business and can promise prosperity for your organizations in the years to come.

6. In 2021, AI CRM delivered an extra revenue of $1.1 trillion

(Salesforce)

Takeaway:

AI CRM is a game-changer for businesses. AI CRM means the artificial intelligence used in CRM systems. In 2021, AI CRM delivered an extra revenue of $1.1 trillion. This shows that AI is changing the landscape of CRM and is making it more powerful than ever before. With AI CRM incorporated into your business you can expect to see an increase in sales, customer satisfaction, and loyalty. If you’re not already using AI CRM, now is the time to start.

7. 64% of companies claim that CRM tools are very impactful for their business

(LinkedIn)

Takeaway:

In the world of business, sales and customer satisfaction are everything. These two factors are what make or break a business. CRM tools are very impactful for businesses as they help to improve sales and customer satisfaction. If you’re not already using CRM, now is the time to start. LinkedIn’s research shows that 64% of companies claim that CRM tools are very impactful for their business. This means that two-thirds of businesses see the value in CRM and are reaping the benefits from using this technology. Don’t let your business fall behind, start using CRM today and improve your sales and customer satisfaction.

8. Salesforce owns around 20% of the overall CRM market

(Spring Engage)

Takeaway:

Salesforce is the leading CRM provider and owns around 20% of the overall CRM market. This shows that Salesforce is a trusted and reliable CRM provider. If you’re looking for a CRM system, Salesforce should be your first choice. Not only does Salesforce offer a great product but they also offer excellent customer support. When you’re looking for a CRM system, be sure to consider Salesforce.

9. CRM software improves sales by up to 29%

(Salesforce)

Takeaway:

CRM software is essential for businesses that want to improve their sales. Salesforce’s research shows that CRM software improves sales by up to 29%. This means that if you’re not already using CRM, you’re missing out on a huge opportunity to increase your sales. If you want to improve your sales, be sure to implement CRM software into your business. The implementation of CRM technology into your system will not only boost your sales but will also keep your customers satisfied, making them come back for you. You won’t regret it.

10. 47% of users claim that CRM improves customer satisfaction

(Capterra)

Takeaway:

CRM not only improves sales for businesses but also improves customer satisfaction. Capterra’s research shows that 47% of users claim that CRM improves customer satisfaction. This means that if you’re not using CRM, you’re missing out on an opportunity to improve your customer satisfaction. Implementing CRM into your business is a win-win for you and your customers. Not only will you see an increase in sales, but your customers will also be more satisfied with your service. It’s a no-brainer, start using CRM today.

CRM for Companies Statistics

11. 92% of the companies already use some sort of database to store customer information

(GDMA)

Takeaway:

CRM is essential for businesses as it helps to store customer information. GDMA’s research shows that 92% of the companies already use some sort of database to store customer information. This means that if you’re not using CRM, you’re falling behind your competitors. Storing customer information is important as it allows you to keep track of your customer’s buying habits and preferences. This information is essential for businesses as it helps to improve sales and customer satisfaction. If you want to stay ahead of your competition, be sure to start using CRM.

12. Around 82% of organizations use CRM for sales reporting

(Grandview Research)

Takeaway:

CRM is not only used for storing customer information but also for sales reporting. Grandview Research’s study shows that around 82% of organizations use CRM for sales reporting. This means that if you’re not using CRM, you’re missing out on a huge opportunity to improve your sales. Implementing CRM into your business will allow you to keep track of your sales and performance. This information is essential for businesses as it helps to improve sales and customer satisfaction. If you want to improve your sales, be sure to start using CRM.

13. 74% of companies claim that CRM technology gives better access to customer data

(Resco)

Takeaway:

CRM technology gives businesses better access to customer data. Resco’s research shows that 74% of companies claim that CRM technology gives better access to customer data. This means that if you’re not using CRM, you’re missing out on an opportunity to improve your sales and customer satisfaction. Knowing your customers is important for a business as it helps to improve sales. If you want to know your customers better, be sure to start using CRM. Using CRM technology will provide you with all sorts of intel for your customers, making it easier for your organization to connect with them emotionally.

14. 92% of companies believe that CRM technology is essential for achieving the goals and objectives of the organization

(Super Office)

Takeaway:

CRM technology is essential for businesses. Super Office’s research shows that 92% of companies believe that CRM technology is essential for achieving the goals and objectives of the organization. This means that if you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction. There are certain objectives and goals within the organization which cannot be met by mere labor and workforce. For this purpose, you need some assistance of technology and that is where CRM comes in.

15. 52% of companies say that CRM should reduce silos in customer data

(Super Office)

Takeaway:

CRM should reduce silos in customer data. Super Office’s research shows that 52% of companies say that CRM should reduce silos in customer data. This means that if you’re not using CRM, you’re missing out on an opportunity to improve your sales and customer satisfaction. When there is more than one department within a company, it is essential that the departments share customer information. CRM helps to reduce silos in customer data, making it easier for businesses to connect with their customers.

16. 49% of CRM adoption projects fail in organizations

(Super Office)

Takeaway:

CRM adoption projects can fail in organizations. Super Office’s research shows that 49% of CRM adoption projects fail in organizations. This means that if you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction. When adopting CRM into your business, it is important to do your research and ensure that you’re using the right CRM system. Not all CRM systems are created equal and some may not be a good fit for your business. Be sure to do your research before adopting a CRM system into your business.

17. The average CRM adoption rate among sales reps is 73%

(HubSpot)

Takeaway:

The average CRM adoption rate among sales reps is 73%. HubSpot’s research shows that the average CRM adoption rate among sales reps is 73%. This means that if you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction. Sales reps who use CRM are more likely to meet their quotas and achieve their goals. If you want your sales reps to be more successful, be sure to start using CRM.

18. The average amount of time it takes to reach a CRM ROI is 13 months

(HubSpot)

Takeaway:

The average amount of time it takes to reach a CRM ROI is 13 months. HubSpot’s research shows that the average amount of time it takes to reach a CRM ROI is 13 months. This means that if you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction. CRM can take some time to implement and see results, but it is worth it in the long run. Be patient when implementing CRM into your business and you will eventually see a return on your investment.

19. Studies show that CRM is expected to reach a revenue of $80 billion by 2025

(Grand View Research)

Takeaway:

CRM is expected to reach a revenue of $80 billion by 2025. Grand View Research’s studies show that CRM is expected to reach a revenue of $80 billion by 2025. This means that if you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction. CRM is growing at a rapid pace and is expected to continue to grow in the coming years. Be sure to get on board with CRM before it’s too late.

20. In 2020, the global CRM software market was valued at $40.51 billion

(Grand View Research)

Takeaway:

In 2020, the global CRM software market was valued at $40.51 billion. Grand View Research’s studies show that in 2020, the global CRM software market was valued at $40.51 billion. This means that if you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction. CRM is a valuable tool for businesses of all sizes. Be sure to implement CRM into your business if you want to improve your sales and customer satisfaction. If you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction. CRM can help you connect with your customers, increase sales, and improve customer satisfaction. Be sure to get on board with CRM before it’s too late.

21. In 2018, 13% of companies confessed that investing in CRM technology is the top priority for sales

(HubSpot)

Takeaway:

In 2018, 13% of companies confessed that investing in CRM technology is the top priority for sales. HubSpot’s research shows that in 2018, 13% of companies confessed that investing in CRM technology is the top priority for sales. This means that if you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction. CRM is a valuable tool for businesses of all sizes. Be sure to implement CRM into your business if you want to improve your sales and customer satisfaction.

22. In 2021, 87% of businesses access the CRM through a cloud-based solution using multiple devices

(Software Advice)

Takeaway:

In 2021, 87% of businesses access CRM through a cloud-based solution using multiple devices. Software Advice’s research shows that in 2021, 87% of businesses access CRM through a cloud-based solution using multiple devices. This means that in order to keep up with the latest technology trends and increasing customer demands, you need to get on board with CRM technology as soon as possible. The positive effects which your business will experience will make your sales reports off the charts.

CRM Benefits Statistics

23. Effective sales teams are 81% more likely to consistently use CRM Technology

(Aberdeen Group)

Takeaway:

Aberdeen Group’s studies show that effective sales teams are 81% more likely to consistently use CRM Technology. This means that if you want your sales team to be more effective, you need to get on board with CRM technology as soon as possible. The positive effects which your business will experience will make your sales reports off the charts. This statistic also shows that those teams which are effective and productive in sales are more inclined towards CRM technology.

24. CRM software helps to increase sales productivity by up to 34% and sales forecasting accuracy by 42%

(SalesForce)

Takeaway:

SalesForce’s studies show that CRM software helps to increase sales productivity by up to 34% and sales forecasting accuracy by 42%. This means that if you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction. CRM technology does wonders for your business by increasing the productivity rate and also the sale accuracy. These factors are essential to the success of any business. If you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction.

25. 24% more sales reps are expected to reach their annual sales quota owing to CRM technology

(Aberdeen Group)

Takeaway:

Aberdeen Group’s studies show that 24% more sales reps are expected to reach their annual sales quota owing to CRM technology. This means that if you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction. CRM technology has a direct impact on the success of any business. If you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction.

26. 47% of CRM users say that CRM had a significant impact on their customer retention

(Nutshell)

Takeaway:

Nutshell’s studies show that 47% of CRM users say that CRM had a significant impact on their customer retention. This means that if you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction. If you want to keep your customers happy and coming back for more, then you need to get on board with CRM technology as soon as possible.

27. CRM decision-makers claim they experienced a productivity gain of 14.6% through mobile CRM capabilities

(Nucleus Research)

Takeaway:

Nucleus Research’s studies show that CRM decision-makers claim they experienced a productivity gain of 14.6% through mobile CRM capabilities. This means that if you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction. Mobile CRM is the way of the future and it’s time to get on board with this technology if you want to keep up with the competition. The mobile CRM capabilities offer endless possibilities for businesses to grow and expand their target customer market.

28. CRM software leads the technology investment as 44% of businesses are planning to increase their IT budget

(SpiceWorks)

Takeaway:

SpiceWork’s studies show that CRM software leads the technology investment as 44% of businesses are planning to increase their IT budget. This means that if you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction. With so many businesses investing in CRM technology, it’s time to get on board and see what all the hype is about. CRM software has a lot to offer businesses of all sizes and industries.

29. Salesforce claimed a total of 19.6% of global CRM market shares in 2017

(Forbes)

Takeaway:

CRM technology is essential for businesses in order to improve sales productivity, accuracy, and customer retention. Forbes’ studies show that Salesforce claimed a total of 19.6% of the global CRM market shares. This indicates that Salesforce is a leading CRM provider and if you’re not using their software, you’re missing out on a lot of features and benefits. Salesforce offers a comprehensive CRM solution that can help businesses of all sizes to improve their sales and customer satisfaction. If you’re not using Salesforce, you should definitely consider doing so.

30. In North America, the CRM industry is said to reach $49.21 billion by 2025

(Grand View Research)

Takeaway:

Grand View Research’s studies show that the CRM industry is expected to reach $49.21 billion by 2025 in North America. This means that if you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction. CRM technology is essential for businesses in order to improve sales productivity, accuracy, and customer retention. If you want to stay ahead of the competition, then you need to get on board with CRM technology as soon as possible.

31. 52% of small businesses enterprises adopted CRM to improve their data management systems

(Workbooks)

Takeaway:

Workbooks’ studies show that 52% of small business enterprises adopted CRM to improve their data management systems. This means that if you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction. Data management is essential for businesses in order to improve sales productivity, accuracy, and customer retention. This indicates that even smaller businesses are now investing in CRM technology because of the long list of benefits that CRM has to offer to its customers.

32. 52% of customers are ready to purchase from brands offering better customer service even if its at a higher cost

(Zendesk)

Takeaway:

Zendesk’s studies show that 52% of customers are ready to purchase from brands offering better customer service even if it’s at a higher cost. This means that if you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction. Customer service is essential for businesses in order to improve sales productivity, accuracy, and customer retention. This means that if you’re not using CRM to improve your customer service, you’re missing out on a lot of potential sales.

33. 70% of organizations say that their biggest challenge with CRM is data quality

(Salesforce)

Takeaway:

The biggest challenge with CRM is data quality. Salesforce’s research shows that 70% of organizations say that their biggest challenge with CRM is data quality. This means that if you’re not using CRM, you’re missing out on a huge opportunity to improve your sales and customer satisfaction. When adopting CRM into your business, it is important to ensure that you have high-quality data. Without high-quality data, your CRM system will not be effective. Be sure to invest in quality data before adopting CRM into your business.

Wrapping Up

As you can see, CRM is essential for businesses of all sizes. If you’re not using CRM, you’re missing out on a lot of benefits that can help improve your sales and customer satisfaction. Be sure to get on board with CRM technology as soon as possible to stay ahead of the competition.

CRM Technology can help improve your business in many ways, including:

– Improving sales productivity

– Increasing accuracy

– Enhancing customer retention

– Boosting customer satisfaction levels.

Don’t miss out on the opportunity to improve your business with CRM technology. Get started today!

We hope you found this post helpful. If you have any questions, feel free to leave a comment below and we’ll be sure to get back to you as soon as possible. Thanks for reading!

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