Learn about ways to build your online presence and 25 tips on how to grow your business online presence to enhance your exposure.
Building a career online has its demands.
One of them is that your online presence must be felt.
To get a big chunk of that cake everybody working online wants to dig into, you must be deliberate about your online presence.
We created this article to show you 25 surefire ways to build your online presence.
Ready to learn and explore? Let’s Go!
Table of Contents:
Top 25 Ways to Build Your Online Presence:
- Determine Your Goals
- Know Your Audience
- Create Exceptional User Experience On Your Website
- Optimize Your Website for Mobile
- Secure Your Website
- Have Follow Buttons on Your Website
- Work On SEO
- Create and Share Valuable Content
- Be Consistent In Posting
- Post Different Kinds of Content
- Do Some Guest Blogging
- Join Relevant Social Media Platforms
- Create an Email List
- Add Social Media Icons on Your Email
- Engage With Your Followers
- Connect With Like-minded People and Build Relationships
- Comment on Relevant Forums
- Share Your Social Media Profiles
- Run Games and Other Events
- Put Your Business Online Directories
- Consider Paid Advertising
- Track Your Progress
- Partner With Influencer Marketers
- Offer Freebies
- Be An Early Adopter
1. Determine Your Goals
Growing our online presence is a lot easier when you have your goals spelled out.
You should always have an idea of exactly what you want to achieve.
This is the backbone of everything.
If you fail to do this, you might just be getting ready to waste your time and resources.
You must learn how each social media platform works.
You should also have an exact idea of who your target audience is.
Try to set precise targets too so you can tell what direction you’re moving.
You might want to answer questions like, “how do I intend to grow my social media followers?”
The purpose of having clear-set specific goals is that it will enable you to measure your success and increase your online presence in the long run which is the main deal.
2. Know Your Audience
You might have the grandest message but it’s all useless if you don’t have an audience.
Well, thankfully, everyone has an audience.
You just need to know who your audience is.
Find the people who need your message.
Understanding their needs will help you interact with them on a deeper level.
You can use opinion polls and ask questions to find out their pain points and what they need.
This is how you discover your audience.
Once you understand their needs, you can give them everything they want, which means you gain more coverage and increase your online presence as well.
3. Create Exceptional User Experience On Your Website
Here’s where many people miss it.
They go off designing a website that’s not user-friendly because they’re trying to save cost.
Now, we aren’t saying designing your website should break the bank.
What we’re saying is when designing your website, you want to get it done from the viewpoint of the user.
Ensure the site structure is straightforward and it links all your categories, subcategories, and pages in a way that’s logical enough for the user to understand and navigate.
Another thing is your design.
Try to keep it simple, stylish, and use readable fonts and engaging visuals.
Please make sure all the forms and buttons on your website are working.
We can’t overemphasize this; nothing turns off a user more than clicking again and again on a non-functioning button.
One more thing, you should make sure your page loading time isn’t too slow that users simply walk away to do other important things, because let’s face it, everything using the internet has a life offline.
Besides, there are a thousand and one other things clamoring for the user’s attention.
Shut down unnecessary plugins to speed up things.
4. Optimize Your Website For Mobile
When trying to build your online presence, there are several things to take into consideration.
One of them is that many of your audience are active mobile users.
You must put that in mind while designing your website.
You should deliver your information about your products and services in a mobile-friendly format.
Often people don’t build websites optimized for smartphones and tablets, and users have a difficult time loading pages or viewing the pages.
This drives your mobile audience away.
If they can’t trust what you’re doing on the website, why should they trust working with you?
To keep your audience and to gain their loyalty, begin with your website.
Always think mobile, especially considering that mobile-friendly content also enhances your search rankings.
You can use helpful tools like Mobile-Friendly Test to analyze and detect and even fix your website’s mobile usability issues.
5. Secure Your Website
Does your website enable users or customers to make online payments and provide personal information?
Then it is required that you establish trust by collaborating with reputable security service and using reliable encryption algorithms to protect their sensitive information.
It’s a great idea to prominently display security labels and certificates on your homepage.
This puts your prospects at ease and shows them you and what you do can be trusted.
6. Have Follow Buttons On Your Website
With a website, you are getting valuable traffic.
Don’t waste it!
Use it to gain followership on your social media accounts as a way to grow your online presence.
Many brands ignorantly make the mistake of leaving out their social media buttons on their websites.
These buttons are what make it easier for your audience to find and follow you on social media, thereby increasing your online presence.
Place the buttons at strategic locations where your visitors can spot them at ease.
Fair warning: don’t go ahead of yourself and overdo it.
It’s suspicious to see all your buttons out there as it can put off your visitors.
It’s good practice to put them on the upper-right hand of your website, but define each button well, and oh, keep it simple.
7. Work On SEO
Algorithms change every day and now, better than ever, Search Engine Optimization (SEO) is one of the best strategies to build your online presence.
The next step to take to build your online influence is to master SEO.
SEO can be divided into two categories: On-site SEO and Off-site SEO.
The first is all about our content.
You want to use keyword research, including internal and external links, as well as creating educational content that matches your target audience’s search queries.
While Off-site SEO deals with the more technical side of the matter.
For instance, you want to make sure your site is set up correctly, loads quickly, and has simple URL structuring.
As a bonus, Off-site SEO also includes building credibility using backlinks.
You should also consider showing up on Google.
Create a Google MY Business account, and use Google’s keyword planner.
8. Create And Share Valuable Content
Another vital thing to consider is the content you put out.
You want to ensure that you are producing high-quality, valuable content, not only on your website but also on your social media accounts.
Having valuable content on your business on both your website and social media accounts brings in more customers and makes you money as well.
9. Be Consistent In Posting
They may not tell you this, but visitors to your website can find it frustrating when visiting your website or blog and finding it not updated in a while.
They want to see fresh content every time they show up.
This simply means you should post more consistently.
You can create a content calendar if you need to and make sure you stick to it.
Find a pace or rate comfortable for you.
You can even schedule your post in advance so you don’t leave your audience hanging.
10. Post Different Kinds Of Content
If you own a website or blog, you know that this increases your online presence and helps you in defining your brand voice and builds trust since you are creating and sharing useful content.
But you have to go beyond blogging just to give the content.
You should try to develop different forms of content other than what your customers are used to.
Keep it informative, but be creative about it.
You can use:
- Videos uploaded to YouTube or Vimeo
- A Podcast
- An Infographic
- An eBook or White Paper
- An online course, workshop, or webinar
When you consistently create unique and quality content, it will be shared and passed around by the top thought leaders in your industry and this will help to increase your online presence.
11. Do Some Guest Blogging
Connect with other existing brands and request to guest post or guest blog on their blogs or podcasts.
This will help build your online presence and also get your name and brand in the face of a new audience.
Before you step out to do this, be sure you can provide value to the person’s audience.
Then, confirm that their audience will be interested in what it is you have to offer.
Guest blogging is a great way to get your name out there and build great relationships with other bloggers.
It also shows a wider audience about what you have to offer.
It can result in increased traffic to your website, a stronger backlink, and grow people’s love for you and your brand.
12. Join Relevant Social Media Platforms
There are countless social media channels available to help you build your online presence.
But it is important to know that only a handful have the broad-enough outreach that you need to reach your target audience.
Knowing this will save you time and money.
Select the top three platforms that will yield the highest returns and focus your marketing campaigns on them.
Note that the platforms you choose depend on the specifics of your business.
Certain brands would run at a loss running on YouTube.
If you’re not sure where to begin your campaign, begin on LinkedIn, Facebook, and Twitter.
These three are suitable for almost any business.
13. Create An Email List
This is one of the top ways to grow and build your online presence.
An email list enables you to engage with current and potential customers consistently.
It’s not hard to grow your email list, just create good and valuable content that users have to sign-up to receive.
Also, include a call-to-action (CTA) on your website and social media pages to promote your newsletter.
With this, you’re able to collect leads and it shows you that your leads and customers are interested in your content.
14. Add Social Media Icons On Your Email
Another thing to consider when trying to build your online influence is adding social media icons in your email.
That way, when people read your mail, they can just click on them and go directly to your social media handles, and eventually your website.
This is another great way to build your online presence.
15. Engage With Your Followers
To build and increase your online presence, you need to be active online.
This means posting regularly, both on your social media accounts and your website as well.
Also, do your best to act in other areas as well.
Engage for example with followers and subscribers.
If something is trending in your industry, engage in the conversation.
16. Connect With Like-Minded People And Build Relationships
When it comes to building your online presence, the relationship you grow is key.
If no one knows you, it is presumable they won’t look for your website, your Facebook profile, and your other social media accounts.
Find a group of people or community in your industry and be a part of it.
Begin to build valuable relationships with the members of that community and provide them with value while staying active.
Chances are, these relationships will open you to so much more than you would gain access to working solo.
Please note that it is not ideal to just begin sharing about your business immediately you join a new group or community.
Build a relationship first.
This takes time.
17. Comment On Relevant Platforms
When you are trying to build your online influence, you want to stay relevant.
One sure way to do this is to be an active participant in relevant forums associated with your niche.
We mentioned guest blogging earlier, you can do this too.
Over time, after sharing valuable information and practical advice, and contributing intelligently to these forums, you slowly but gradually build your reputation and increase your online presence indirectly.
18. Share Your Social Media Profiles
Another great way to build your online influence is to simply share your brand’s social profiles.
Do this with people you know.
Try not to spam them, however.
Don’t come off as pushy.
This strategy will make them aware of your presence online and can have a great effect on your growing socially.
These people may even share your profiles with their audience and help spread the word for you.
19. Run Games And Other Events
Who doesn’t love to respond to trivia?
People like to be seen as intelligent or clever.
Why not use that to get them?
Using trivia games to bring in more likes, followers and generate traffic is a great way to build engagement and build your online presence as well.
Plus, it’s fun!
20. Put Your Business Online Directories
While trying to increase your online presence, make use of online directories.
These are designed to simplify the customer’s search for reliable companies in certain niches and locations.
People trust directories since they are verified and usually reduce the risk of getting substandard service or products.
Creating a profile on online platforms like Google My Business, Bing Places, etc., can boost your website rankings especially in local search.
21. Consider Paid Advertising
You can also consider paid Ads.
This has opened up numerous opportunities and possibilities in marketing.
Utilizing a paid advertising strategy can grow your visibility beyond the normal.
Time and time again, we see that paid ads bring results that organic growth cannot equal.
Plus, online ads are not as expensive as traditional print.
They also enable you to have easy access to platforms where your target market is using simple integration methods.
22. Track Your Progress
So far, we have listed about 21 ways to build your online presence.
Once you get started with these strategies, it is important to stand back and analyze how far you’ve come and what progress you have made.
We recommend you test each strategy so you know what is working and what isn’t.
To test your results, start by deciding what metrics you are using.
If you’re working on your SEO, you can track your SEO results on Google.
Or decide to check your email list to know how many subscribers you have so far.
That’s if you’re using email as your channel.
Whatever you do, keep it in mind that these are long-term strategies and some of them will need a while to produce results and that’s okay.
23. Partner With Influencer Marketers
Influencer marketing is a big one when it comes to online influence.
Whether you want to increase sales or social media presence, influencers come in handy to get the job done.
Influencers are simply people who have a large and loyal fan base on social media.
They can share your products and services with their audiences and thus boost your online presence.
24. Offer Freebies
People are bound to wonder, “What’s in it for me?”
Show them by giving something away for free.
This is designed to draw them and build fondness.
You can also grab their interest with freebies.
You can consider using a discount code, a free book, a free trial, or even liking their page back.
This will go a long way in growing your online presence.
25. Be An Early Adopter
Don’t be a latecomer.
When new social media or popular websites emerge, be an early adopter.
Don’t sit back and wait till trends fizzle out.
A great benefit of being an early adopter is that there’s less competition.
Also, most of them start free and usually have high engagement rates.
To be an early adopter, you must always stay in the know.
Read and research to find the latest news and trends in your industry if building your online presence is important to you.
With these 25 strategical points, you can definitely become the next social media celebrity!
We hope you found this article useful.
Do let us know by giving feedback.
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Anita is a part of Weshare’s writing team. She has social media marketing experience for over 4 years and has been writing in-depth guides and articles about marketing, social media, and online education for the past 7 years.
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