Cold Calling Statistics

Cold calling statistics are a valuable resource for any business. They can help you understand your sales reps, identify trends, and make data-driven decisions about where to focus your efforts. Understanding cold calling is an important part of your business because sales can either make or break your business. So in order to stay at the top of the game, you need to have cold-calling statistics and insights.

In this blog post, we will discuss some of the most important cold calling statistics that you need to know. So let’s dive right in!

Key Takeaways:

  • 40% of salespeople claim that prospecting is the most difficult part of cold calling. (HubSpot Sales)
  • Sales reps can increase conversion rates up by 70% by just making a few more cold call attempts. (CallHippo)
  • The average length of a cold call is 4:32 minutes. (Gong)
  • On average, it takes around 18 cold calls for a sales rep to connect with a buyer. (Gartner)
  • On average, successful cold calls take 2:36 minutes longer to complete than unsuccessful ones. (Gong)

Cold Calls Statistics

1. 40% of salespeople claim that prospecting is the most difficult part of cold calling.

(HubSpot Sales)

Takeaway: This cold calling statistic indicates that prospecting can be a challenge for salespeople. If you’re finding it difficult to generate leads, there are a few things you can do to help. First, make sure you have a solid lead generation strategy in place. This should include activities such as content marketing, social media outreach, and search engine optimization. Additionally, you can also invest in lead generation software to help you automate and streamline the process. Generating leads is an important part of the sales process, but it can be a challenge. So investing in an efficient sales tool can help you with that.

2. Sales reps can increase conversion rates up by 70% by just making a few more cold call attempts.

(CallHippo)

Takeaway: This cold calling statistic indicates that making more calls can help you increase your conversion rate. If you’re not making enough calls, you’re missing out on potential sales. So if you want to increase your conversion rate, make sure you’re making enough call attempts. Additionally, you can also invest in call tracking software to help you track and measure your call activity. This can help you see which callers are more likely to convert, and it can also help you identify areas for improvement.

3. The average length of a cold call is 4:32 minutes

(Gong)

Takeaway: This cold calling statistic indicates that the average length of a cold call is around four minutes. This is why it’s important to make sure that you’re using your time wisely when making cold calls. You don’t want to waste time on buyers who are not interested in what you’re selling. Instead, focus on buyers who are more likely to be interested in your product or service. Additionally, make sure you’re prepared before making cold calls. This way, you can make the most of your time and increase your chances of closing deals.

4. On average, it takes around 18 cold calls for a sales rep to connect with a buyer

(Gartner)

Takeaway: This statistic indicates that it can take a lot of effort to connect with a buyer. If you’re finding it difficult to connect with buyers, there are a few things you can do to improve your chances. First, make sure you’re using the right tools and resources. This includes having a good CRM system in place so you can track your interactions with buyers. Additionally, you can also use lead generation software to help you generate leads. And finally, make sure you’re making enough calls. The more calls you make, the better your chances of connecting with a buyer. But a key factor to remember at this point is to not be too pushy with the buyer.

5. On average, successful cold calls take 2:36 minutes longer to complete than unsuccessful ones.

(Gong)

Takeaway: This cold calling statistic indicates that on average, successful cold calls take around two minutes longer to complete than unsuccessful ones. This is because it takes time to build rapport and trust with buyers. Additionally, you need to be able to answer their questions and address their concerns. If you want to increase your chances of success, make sure you’re prepared before making cold calls. This way, you can take the time to build rapport and trust with buyers. Additionally, you can also use sales enablement techniques to help sales reps be more successful.

6. Sales Reps spend 15% of their time every day leaving voicemails after cold calling.

(RingLead)

Takeaway: This stat indicates that sales reps spend a significant amount of time leaving voicemails. According to the stat, sales reps spend around 15% of their time each day leaving voicemails to potential buyers. If you want to save time, consider investing in a tool that can help you automate the process. Additionally, you can also use call tracking software to help you track and measure your call activity. This can help you see which callers are more likely to convert.

7. 40% of sales reps admit to having closed 2-5 cold call deals using social media as their lead generation technique

(Forbes)

Takeaway: This cold-calling statistic indicates that social media can be a valuable tool for sales reps. If you’re not using social media to connect with buyers, you’re missing out on potential sales. So if you want to increase your chances of closing deals, make sure you’re using social media. Additionally, you can also use lead generation software to help you generate leads. And finally, make sure you’re making enough calls. The more calls you make, the better your chances of connecting with a buyer. But a key factor to remember at this point is to not be too pushy with the buyer.

8. Around 84% of the buyers kick off their buying process with referrals

(Harvard Business School)

Takeaway: This statistic indicates that most buyers start their buying process with referrals. If you’re not using referrals to connect with buyers, you’re missing out on potential sales. So if you want to increase your chances of closing deals, make sure you’re using referrals. Additionally, you can also use lead generation software to help you generate leads. And finally, make sure you’re making enough calls. The more calls you make, the better your chances of connecting with a buyer. But a key factor to remember at this point is to not be too pushy with the buyer.

9. Salespeople spend only 33% of their day talking to prospects

(HubSpot Sales)

Takeaway: This cold calling statistic indicates that salespeople spend a significant amount of their day not talking to prospects. According to the stat, salespeople only spend around 33% of their day talking to potential buyers. If you want to increase your chances of closing deals, make sure you’re making enough calls. As we stated here before, the more calls you make, the better your chances of connecting with a buyer. But a key factor to remember at this point is to not be too pushy with the buyer. You don’t want to come across as pushy or sales-y, otherwise, you’ll risk losing the sale.

10. 81% of companies believe that sales productivity can boost with proper training of the sales reps

(DocuSign)

Takeaway: This statistic indicates that most companies believe that sales productivity can be increased with the proper training of sales reps. If you want to improve your cold calling productivity, consider investing in training for your sales reps.

11. Only 60% of the sales reps meet the necessary quota required for a sales rep

(Velocify Sales)

Takeaway: This cold calling stat indicates that only 60% of sales reps meet their quota. This is because selling is a challenging and difficult job. The reasons for this low success rate include the fact that buyers are becoming more savvy and sophisticated. Additionally, sales reps are also under a lot of pressure to meet their quotas. If you want to be successful, consider using sales enablement techniques. This includes activities such as providing training, coaching, and mentorship. By using sales enablement techniques, you can help sales reps be more successful.

12. Forrester makes a prediction that one million sales reps will be out of sales jobs in the next 10 years

(Forrester)

Takeaway: This cold calling statistic indicates that there will be a significant number of sales reps who will be out of jobs in the next decade. This is because of the increasing automation of cold calling jobs. If you want to stay ahead of the curve, consider mastering sales automation techniques. This way, you can automate repetitive tasks and focus on more important tasks and make yourself more valuable to your sales team.

13. Proper training of sales reps can improve the productivity of each individual sales rep by 20%

(Salesforce Training)

Takeaway:

This cold calling statistic indicates that proper training of sales reps can improve the productivity of each individual sales rep by 20%. This is why it’s important to invest in training for your cold-calling sales reps. By providing them with the necessary tools and resources, you can help them be more successful in their jobs. Additionally, you can also use sales enablement techniques to help sales reps be more successful.

14. 75% of your potential buyers expect to receive around 2-4 calls before you should give up on them.

(Invesp)

Takeaway: This sales stat indicates that 75% of online buyers want to receive around two to four calls before the sales rep gives up. This means that if you want to be successful in sales, you need to have patience. Don’t give up on a lead too soon, as they may just need a little more time to make a decision.

15. According to a survey, only 7% of companies responded to a client request within 5 minutes while 50% of them didn’t respond in 5 business days.

(Drift)

Takeaway: This stat indicates that according to a survey, only 7 percent of companies responded to a sales form within five minutes while fifty percent of them didn’t respond in five business days. This means that if you want to be successful in closing deals, you need to be quick in your responses. Also, follow up with the buyers regularly so they don’t forget about you.

Cold Calling Referral Statistics

16. 73% of people prefer to work with sales professionals which are recommended to them by someone

(IDC)

Takeaway: Word-of-mouth is still a powerful sales tool. This stat indicates that people are more likely to work with a sales rep that’s recommended by someone they know. If you want to win more business, consider using word-of-mouth marketing techniques. This includes activities such as networking, building relationships, and providing valuable content. Additionally, you can also use referral software to help you track and measure your referrals. By using word-of-mouth marketing techniques, you can win more business.

17. The value of referred customers is on average 16% higher than that of non-referred customers

(Wharton School of Business)

Takeaway: This statistic indicates that referred customers are more valuable than non-referred customers. This difference in value is because referred customers are more likely to be satisfied with your product or service. If you want to close more cold calls, consider using referral marketing techniques. This includes activities such as networking, building relationships, and providing valuable content.

18. B2B companies with referrals experience a 70% higher conversion rate

(Review42)

Takeaway: This stat indicates that B-to-B companies with referrals experience a 70% higher conversion rate. This means that if you want to be successful in cold calling, you need to focus on generating referrals. There are many ways to generate referrals, such as through networking, social media marketing, and email marketing. You can also use tools to help you boost your referral rate.

Cold Calling Productivity Statistics

19. 31% of B2B professionals claimed that social selling allowed them to build better and long-term relations with the clients

(CSO Insights)

Takeaway: Sale is a process that requires a lot of time and effort to be successful. This cold calling stat indicates that social selling can help you build better relationships with your clients. If you want to build better relationships with your clients, consider using social selling techniques. This includes activities such as building a presence on social media, engaging with potential buyers, and providing valuable content. Additionally, you can also use CRM software to help you manage your relationships with clients. By using social selling techniques and investing in the right tools, you can build better relationships with your clients.

20. Sales Reps spend around 21% of their day writing sales emails

(HubSpot Sales)

Takeaway: This stat indicates that sales reps spend a significant amount of their day writing sales emails. If you want to be more productive in your cold calling, consider investing in email templates. Email templates can help you save time by allowing you to quickly create and send personalized emails. Additionally, you can also use tools such as contact management software to help you manage your contacts and create email templates. By investing in the right tools and using email templates, you can save time and do more cold calling.

21. Around 55% of the salespeople lack basic sales skills

(Forbes)

Takeaway: This cold calling stat indicates that a majority of salespeople lack basic sales skills. This is because selling is a complex job that requires a lot of skills. The skills required for selling include prospecting, networking, and closing. If you want to be successful, consider using sales enablement techniques. This includes activities such as providing training, coaching, and mentorship. By using sales enablement techniques, you can help sales reps be more successful.

22. Only a total of 39% of people actually intended to go into sales

(HubSpot Sales)

Takeaway: This sales stat indicates that only 39% of people actually intended to go into sales. This is important to know because it means that the majority of your sales team (61%) are likely not in their role by choice. As a result, it’s your job as a leader to provide them with the necessary motivation and support so they can succeed.

23. Around 35% to 50% of sales go to the vendor who responds first

(Inside Sales)

Takeaway: This sales stat indicates that around 35% to 50% of sales go to the vendor who responds first. This indicates that in the world of cold calling, response time is what really matters. The major reason for this is that sales is a game in which you can make or break a deal within a second. So to ensure that you are always at the top of your game, make sure you have a good response time.

24. The number of types of sales tools used among the majority of respondents went up by 300%

(Membrain)

Takeaway: This sales stat indicates that the number of types of sales tools used among the majority of respondents went up by 300%. This means that if you want to be successful in cold calling, you need to focus on using multiple sales tools. There are many different types of sales tools available, such as CRM software, lead generation software, and email marketing software. You can use a tool like SalesforceIQ to help you boost your sales.

25. Deal size can increase by 35% by using social selling tools

(LinkedIn Sales Blog)

Takeaway: This stat indicates that deal size can increase by 35% by using social selling tools. Social selling is the process of using social media to connect with potential buyers, build relationships, and close deals. Social selling allows you to reach out to a larger audience and connect with them on a personal level. This way you can build trust and credibility, which are essential for closing deals.

26. 9 in every 10 companies use two or more lead enrichment tools to learn about their prospects

(Gartner)

Takeaway: This stat indicates that nine in every ten companies use two or more lead enrichment tools to learn about their prospects. Lead enrichment is the process of gathering data about a lead so you can better understand their needs before calling them. This information can be used to create targeted and personalized cold-calling pitches.

28. Around 63% of sales leaders rate virtual meetings more effective than in-person meetings

(HubSpot Sales)

Takeaway: This stat indicates that around 63% of cold-calling leaders rate virtual meetings more effective than in-person meetings. This means that if you want to be successful in sales, you need to focus on virtual meeting platforms. There are many virtual meeting platforms available, such as Zoom, GoToMeeting, and WebEx. These platforms allow you to connect with potential customers from all over the world. It also indicates that the new trends in the world of sales are shifting more towards the virtual side.

29. Use of CRM can boost sales by 29% and productivity by 34%

(Salesforce)

Takeaway: This statistic indicates that the use of CRM software can boost sales by 29% and productivity by 34%. This means that if you want to be successful in cold calling, you need to focus on using a CRM system. There are many different types of CRM systems available, such as SalesforceIQ, HubSpot Sales, and Zoho CRM. These tools can help you achieve your desired goals and objectives.

30. According to an ATD report, companies in US spend around $20 billion yearly on sales training

(Spotio)

Takeaway: This stat indicates that companies in the US spend around $20 billion yearly on sales training. This means that if you want to be successful in cold calling, you need to focus on getting proper training. There are many different types of sales training available, such as online courses, books, and seminars.

31. Only 25% of salespeople use video as part of their sales strategy

(HubSpot Sales)

Takeaway: This stat indicates that only 25% of salespeople use video as part of their cold calling strategy. However, this number is increasing day by day because buyers are becoming more tech-savvy and they prefer to have video calls rather than read an email or listen to a sales pitch. Also, using video in your cold calling strategy can help you stand out from the competition.

32. Companies that use marketing automation experience a 53% increase in leads

(The Manifest)

Takeaway: This statistic indicates that companies that use marketing automation experience a 53% increase in leads. This means that if you want to generate more leads, you need to focus on marketing automation. Marketing automation is a process that automates the tasks involved in marketing, such as email marketing, social media marketing, and lead generation. There are many marketing automation platforms, such as Marketo, HubSpot Sales, and Pardot that can help you boost your sales and get more cold calls.

33. A total of 33% of the inside sales-rep time is actually spent actively selling

(CSO Insights)

Takeaway: This is a good reminder that even though sales reps may seem like they’re always working, a large portion of their time is actually spent on non-selling activities. If you want to increase your cold calling productivity, it’s important to find ways to reduce the amount of time your reps spend on non-selling activities. This can help them free up more time to actually sell, which can in turn help increase your sales.

More Sales Statistics

34. Social Media posts of friends influence the purchase of 83% of US online shoppers

(Review42)

Takeaway: This means that if you want to be successful in cold calling, you need to focus on social media marketing. Social media marketing is one of the most effective ways to reach out to potential customers and build relationships. Many social media platforms, such as Facebook, Twitter, and LinkedIn, can help you get started.

35. 70% of salespeople stop at one email. But if they send more emails, they have a 25% chance of hearing back

(Invesp)

Takeaway: This is because buyers are becoming more savvy and sophisticated. Also, now that all the information is available online, buyers feel less obliged to listen to the sales reps’ side of the story. This stat also indicates that sales reps should not give up after sending one email. Rather they should stay persistent until they win the buyer over.

36. Only 23% of sales emails are actually opened by the receiver

(Gartner)

Takeaway: This means that if you want to be successful in sales, you need to make sure your emails stand out. To do this, use an email template that is both visually appealing and informative. You can also use a tool like MailChimp to create beautiful and responsive email templates.

37. 89% of marketers say that email is the primary channel for lead generation

(Copper)

Takeaway: This means that if you want to generate leads, you need to focus on email marketing. Email marketing is one of the most effective ways to reach out to potential customers and build relationships. There are many email marketing platforms, such as MailChimp, Constant Contact, and AWeber that can help you get started.

Wrapping Up

Cold calling statistics are important because they provide insights into what is working and what is not. By understanding these stats, you can make changes to your cold calling strategy and improve your results. There are many different types of stats available, so be sure to take the ones that are most relevant to your business. Also, don’t forget to use sales tools to help you boost your sales. Thanks for reading!

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