Content marketing is booming nowadays. Due to the curfews and lockdown throughout 2020 and most of 2021, shopping in person became almost non-existent. Since then, online shopping has become a staple. Digital marketing is the new way of creating exposure for online businesses, and content marketing is one of the best ways of doing that. Content marketing is the method of using content to create brand awareness and increase positive exposure. It is an incredibly effective marketing method as it has very little investment required. The ROI (Return on Investment) is very good as the returns more than outweigh the investments. Here are the 3 Best Content Marketing Tools: Editpad Linguix Paraphraser Editpad The grammar checker by Editpad.org is a great content marketing tool. It can be used during the proofreading process to find out any grammatical mistakes the author might have made. During the writing process, it is not uncommon for writers to make small mistakes that they accidentally ignore or don’t notice. Even accomplished and experienced writers can make these mistakes. But these errors can greatly harm the efficacy of the content marketing strategy. Content marketing relies on using content for SEO (search engine optimization) in order to rank high in the SERPs (Search Engine Results Pages). When content is erroneous search engines like Bing rank it lower which results in less exposure? The grammar checker by Editpad.org can check content for such errors. To use this tool, you only need to type/paste your content into the text box. Then you have to complete the captcha and click the “Check Grammar” button. This will prompt the tool to process your text and after a few seconds, your text will have certain parts highlighted in either yellow or pink. The pink color shows spelling mistakes while yellow denotes tense and punctuation mistakes. The tool has no word limit and you can copy the output with a single click. It is free to use and also does not need an account. Linguix Linguix.com is an online tool that provides two tools in one. It has an integrated grammar checker which works along with its paraphraser. To use this tool, you can either try its trial version or sign up with a free account. Signing up is recommended as most of the features of this tool are not available to unregistered users. Once you have signed up, you can create documents that you can paste your content in. As soon as any text is pasted into the document, the grammar checker instantly detects the grammatical mistakes and underlines them. You can hover over them to see the correct version and click on it to apply them. To paraphrase using Linguix, you need to select the text (you can use Ctrl+A) and then click on the small icon that shows up near the end of the text. Clicking on it will highlight the first sentence of the content and a pop-up window will open up below it. This window shows multiple variations of the sentence and all the parts that are changed are written in blue. You can choose the version that you like and move on to the other sentences. Being able to select from multiple versions allows you to choose the sentences with maximum readability. This method of rephrasing each sentence one by one is a bit tedious, but it allows you to personalize the result and choose the best option. It is also very good for learning as you get actively engaged in the rewriting process. The tool is free to use, but you do need to register in order to make the most of it. The trial version is very limited and only allows you to rewrite up to five sentences. Paraphraser When it comes to content marketing, it is important for the content to be clear and easily understood. Paraphrasers can help in achieving that. Paraphraser.io is a great rewriting tool that provides the user with multiple paraphrasing modes. There are four modes in total and two of them (Standard, Fluency) are free. Standard mode is the least remarkable as it only replaces words with their synonyms. The resulting text can be awkward to read and sometimes it has difficult words in it as well. The Fluency mode is what you need when trying to make the content more readable. It changes many things in the text such as words, phrases, and sentence structure. The end goal of this mode is to make the output simpler to read. Content writers can use Fluency mode to rephrase parts of their content that they feel are a bit hard to read. Unfortunately, this tool has a very limited word count. You can only rephrase 500 words per query. This limit can be increased by upgrading to the premium package but only to 1,500 words. In Conclusion In content marketing, the quality of the content and its readability are very important. If the content has errors and imperfections in it, it makes it difficult to rank high. The Google search engine does not mind this as much, but Bing takes this into account and lowers the rank of such content. Using grammar checkers, grammatical and punctuation mistakes can be detected and removed from the text.