The Ultimate Guide To Finding Your Coaching Niche

Learn about the factors that will help you in finding your coaching niche and learn why choosing the right niche is important for your coaching career.

If you’ve been looking to settle in a great niche as a coach, but still haven’t decided what niche is meant for you, then you’re not alone.

Finding your coaching niche can be tough for many reasons.

One reason is if you’re good at more than one thing, it’s hard to decide which to major in and which to let go of.

If you find yourself in this dilemma, then this article is for you.

Ready to find your best-suited coaching niche?

Let’s get started!

How To Find Your Coaching Niche

Coaching is an extensive field with multiple options available.

With so many options in hand, it becomes almost impossible to find the right niche for yourself.

Luckily, we have got you covered!

Below are the 7 points that can help you to choose the right coaching niche.

Some things that can help you choose the right coaching niche include considering your passion, checking your skills and experiences, narrowing down to the specific problem, finding out the solution, evaluating competition, choosing the right coaching style, and testing your niche. 

1. Consider Your Passion

finding your coaching niche

This sounds super simple, anyone should know it. 

But many people do not know this on a conscious level, and this in itself can create confusion and result in frustration.

It’s not enough to choose a niche you’re interested in.

It takes more than interest to build and sustain a career as a coach.

You should go for something you are passionate about. 

You should be able to see yourself doing that for at least the next five years.

That’s the way to build a sustainable career.

Ask yourself if it’s an area you enjoy doing even if there’s no pay attached to it.

Would you do it even if you weren’t getting paid?

So, how do you find your passion? 

Simple, that’s the one thing you tell people about all the time. 

You can ask your friends and relatives.

2. Check Your Skills And Experiences

finding your coaching niche

Do you have the right background or education for the niche you’re settling for or deciding on?

Your education or work experience could be a major factor influencing the choice of niche you decide to narrow down to.

You should ask yourself what qualities or experience you’re bringing to the table for your client.

What would you be offering them in addition to your coaching or training?

Coaching is a precise skill and you need the experience and skill to be able to give your clients absolute value.

3. Narrow Down To The Specific Problem You’ll Solve

finding your coaching niche

This in itself will help you to narrow down to your niche without guessing.

We recommend that you find a real person to begin your coaching with and you can do this in two ways:

a. Use A Previous Client As Your Avatar

In case you have already worked with a client before now, and you would consider them to be your ideal client, why not go ahead and use them as your avatar?

Reflect back on what made them your client in the first place, and then focus on using those specific attributes to draw other clients as well.

b. Be Your Own Avatar

Yes, you read that right. 

If you don’t have a previous client that you can use as a model of your ideal client, then you can be your avatar.

How does this work? 

Well, think back to a time when you were at your lowest when you hit rock bottom and were desperately ready for a change. 

Remember, you in that state?

Then use that version of you to get specific in your marketing.

Both approaches work, whichever you decide to go for or use.

The trick is that they keep you grounded in reality.

In each strategy, you don’t have to use some theoretical avatar, your avatar is real to you and you can approach your marketing from that angle or perspective.

They help you to figure out where you can go to find these types of clients, what is the best thing to say to them in order to get them interested in learning more.

The secret of both strategies is that because your avatar is real and relatable, you are aware of a specific problem you will be solving.

4. Find Out If People Are Searching For Solutions In Your Specialization

finding your coaching niche

Another factor that can help you to narrow down into a niche is answering the question of demand in that specialty.

Does the niche have enough demand from clients who can actually pay?

It’s okay to feel that your specialty is towards a particular type of client, but always, ask yourself, “can they pay me?”

On your quest to do something noble, you must remember that it’s also noble to pay bills and earn a decent living.

We often recommend that it’s better to pick a profitable niche that is related to your passion.

For instance, you can have various packages where you coach group sessions at a lesser fee and other sessions where you charge standard fees.

That way, you do what you find rewarding without going broke.

5. Evaluate Your Competition

finding your coaching niche

You need to do your homework yourself, check out how your competition is doing.

It’s important to do keyword research, but you should try to see for yourself what it’s like for the competition in your niche.

You can Google the keywords you have already found to see what sites come up on the first page.

One out of three things will happen when you do this:

a. Sites With Similar Keywords

Sometimes this may happen that multiple sites will come up using the same keywords.

In this case, the niche may be overpopulated and it is wise to find a less populated one.

b. No Site With That Keyword 

Another scenario may occur in which no sites will occur with that keyword.

This would mean two things: either an opportunity or a warning that there’s really no market for this niche.

c. Small Sites With That Keyword

A third scenario is that sites that are present are either small or have low-quality.

This is always a good sign that the niche is worth pursuing

First, there’s a lot of opportunities here as the market is available and not overpopulated, plus the competition is not harsh.

Also, to stand out from the crowd, we recommend that you narrow down to a specific career demographic that sits best or resonates with you.

You can then become known as a popular expert in that area of coaching.

6. What’s Your Preferred Coaching Style

finding your coaching niche

This question refers more to your unique personality. 

What kind of personality do you possess?

Do you prefer professional office settings or a more relaxed environment like a coffee shop or park?

Answering these questions will help you tremendously to gain clarity, and gaining clarity on how you like to work will help you to further narrow down on the right life coaching niche for you.

Answering these questions will get you on the right track, and help you settle for a niche that best meets your personal and professional needs.

Even beyond this, it will also help you to attract your perfect clients and grow your ideal coaching practice.  

7. Test Your Niche

finding your coaching niche

By now, you’ve done adequate market research, but don’t count on it.

Beyond the marketing research, doing a test of your niche market in real-time can expose a lot of things that you may have missed during your market research.

Testing the niche can help you see if you are on the right track. 

One great way to get this done is by creating a landing page that promotes a free download or an information product that’s related to your niche.

The next thing to do is to drive traffic to that landing page using AdWords.

What does this do?

This allows you to see how much interest there is in your niche and/or product – both in terms of traffic and downloads.

Here’s something to keep in mind though: if you’re getting a lot of traffic through AdWords but not many conversions, it’s more likely you’re having an issue with your landing page copy, not the niche itself.

Another way you can validate your niche is to carry out a survey of your target market. 

In other words, conduct a market survey.

Promote your survey anywhere you have contact with your target market: you can do this in your guest posts, in industry-related groups, on social media, through Google surveys, and other platforms.

With this information, you should now be certain (or not) to settle for a particular niche.

Why Choose A Coaching Niche

finding your coaching niche

The one thing about coaches is that they don’t give advice. 

The coach, and a good coach can coach anyone!

This is a great reason why narrowing down can be a tough call for many coaches.

But the reality is that coaches need clients, and floating everywhere won’t get you that.

Choosing a coaching niche or narrowing it down is imperative if you want to succeed in your career as a coach.

Choosing a coaching niche makes it a lot easier to enroll clients without being perceived as sales or pushy.

When you’re in a particular or specific niche, it’s easier to get clients registered because they have genuine problems and acknowledge the need for the solutions you are offering them.

It also helps to give you clues on how to not only attract but to connect with future clients.

When you narrow down to a particular niche, it’s easier to charge higher and have more clients retained.  

This is because you are perceived as an expert in that area and people have come to trust you as an authority in that niche.

Another great reason to narrow down to a niche is that you can easily move beyond your region into international coaching.

When you settle for a particular niche, all your efforts are concentrated and leveraged to produce a bigger impact and greater results.

Lastly, narrowing down your niche makes you a coach that’s in high demand.

So, now you know that even though it’s not exactly easy to settle for a particular niche especially when you can do more than one thing well, it’s better to narrow down to one niche.


This is how to find your coaching niche. 

We hope you found this article helpful.

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