It gets harder and harder to raise awareness today even in the world of digital media.
Social media is a great tool to get your message across but there is a downside to that.
Having your voice heard in a digital sea full of people is a challenge of its own.
The competition is high and ruthless.
It seems like everybody is fighting for their own cause.
That’s why you need to find alternative ways to make your way across the digital noise where people have short attention spans and are eager to move on to the next thing.
It’s exactly why we’ve made this guide with the top 20 ideas that will make your cause stand out.
Top 20 ideas that will make your cause stand out:
- Host Live Events
- Capture Educational Events Online
- Make Something Shareable
- Set A World Record
- Design And Sell Merchandise (Also Wear It Of Course)
- Have a Social Media Contest
- Partner With a Bigger Brand
- Talk to Your Government Officials
- Start an Influencer Outreach Campaign
- Start A Blog And Share Valuable Insights
- Write A Press Release
- Start a Contest With Co-Workers
- Have Great Branding
- Have A Creative Marketing Concept
- Become an Instagram Influencer
- Host House Parties
- Host A Booth At A Community Event
- Merge With Another Organization
- Start A Facebook Group
- Create A Donation Page About Your Cause
1. Host Live Events
It’s proven that live events that can be a great way for raising awareness because you can grab the person’s attention on the spot.
Technology can make people distracted.
It’s easier to make an impact in person than online sometimes.
Add a little bit of music and party props to your event and get people interested in what you have to say about your cause.
Not only will that but people see that your cause is not some kind of scam.
2. Capture Educational Events Online
Make the people who attended your event included, by having someone take pictures of the crowd and write something fun about them.
It will make the people who attended appreciated their kind deeds.
Not to mention the number of shares on your post you will get.
Sharing your posts will boost awareness even more.
Friends of the people you put in your post will be able to see the event on their profiles and that will encourage them to participate in your cause or movement.
Digital marketers say that engagement through posts (like shares, likes, and comments) increases the chance of the success rate of what you are trying to achieve through social media.
3. Make Something Shareable
According to the Buffer’s research, tweets with images receive 150% more retweets than tweets without images.
There are tons of different marketing tactics you can implement this way.
Make sure to hire a great graphic designer or even you can create some fun and interesting graphics with a tool like Canva.
This will get you some activity going on your social media.
Of course, you have to create an account on all major social media platforms first, like Facebook, Twitter, Instagram or Pinterest and probably to manage it you’d have to use some social management tools.
4. Set A World Record
Want to get ahead of the competition?
Why not break some world records and amaze everyone?!
You need to do some research, maybe browse Guinness World Records online, find something that is related to your cause and try to break the record.
Not only it will bring more attention, but also some extra publicity and bring people to your fundraiser.
To make this approach even better, you can get your supporters to participate in breaking the world record.
Even if they don’t agree, you will get fans to cheer you on through the process.
5. Design And Sell Merchandise (Also Wear It Of Course)
Merchandise is making a major comeback right now with everyone supporting their favorite brand or celebrity.
People want to express their support through their clothes and that’s why merch is a great way to get a message across without any fuss.
There are tons of different options you can choose like pins, hats, t-shirts, jewelry, etc.
Also, a great idea is adding some colors to your look to make the merch stand out.
Bold statements can make an impact as well but make sure you choose a catchy one and make it with a bold and clear font.
People will be proud to wear your merchandise and help you shed more light on your cause.
6. Have a Social Media Contest
Remember the ‘Ice Bucket Challenge’?
This viral challenge helped promote awareness of the disease amyotrophic lateral sclerosis and it helped raise a lot of donations for research.
Everybody loves a bit of competition.
Try hosting a contest online and encourage people to participate in it.
It will make people feel better not only about themselves about winning a contest but also it will make them feel better about helping other people as well.
Add in a prize for the winners and runner ups to encourage people even more.
You can use a tool like Shortstack to start a social media contest.
7. Partner With a Bigger Brand
A partnership with a bigger brand can be of great help to you and your cause.
The advantage of a bigger company is that they already have people’s attention.
You can use this to help you bring more awareness about your cause and it will increase the chances for more donations.
Try going for a bigger non-profit organization, learn how to make a pitch deck that will convince them to promote your event or cause.
Keep in mind, that the non-profit organization that you are going for needs to be in line with your voice and tone.
You can even go for a for-profit organization to increase your chances of success.
A lot of companies want to give back to the community as a sign of appreciation for their immense success.
8. Talk to Your Government Officials
The government can be your friend in need.
You can talk to government officials to help you bring more awareness for your cause.
Similar to bigger brands, government officials have a voice in society as well.
People trust them and if they hear about your cause through them, they will feel secure that their money and time is going to the right cause.
Government officials can connect you to institutions that can provide you additional funding.
9. Start an Influencer Outreach Campaign
Influencers are a ‘hot commodity’ right now in the digital marketing world.
Who if not people will huge following to help you raise awareness for your cause?
There are a lot of influencers that would love to help by raising awareness for a great cause and make a change in the world for the better.
To find the influencers you’re looking for, do some research and compile a list of people you would love on your side.
Almost all of them have contact information listed on their social media.
Write an email and tell them your story.
After they say yes, get on a call or meet them in person and talk about how the campaign will roll from thereon.
10. Start A Blog And Share Valuable Insights
Create a blog website where you can share your passion about what made your start raising awareness for your cause.
Try adding a bit of your personal story and background to make your blog more relatable.
If people relate to your blog, it will encourage them to help you and make the world a better place.
Surely there are a lot of people that will passionate about the same cause as you. Be honest, concise and true in your blogs.
11. Write A Press Release
Press releases are tools of the most experienced digital marketers.
If you don’t know how to write a press release, don’t worry!
Once you’ve written your press release, you need to publish it to websites that are specially designed for PR.
To increase your chances of your press release getting seen, add some eye-catchy photos or quotes.
12. Start a Contest With Co-Workers
Most of us spend the majority of our days with our co-workers.
Over time, they become more than that, they become our friends and supporters.
You can raise more awareness about your cause among your co-workers as well.
A fun approach to do that is through contests.
There are a lot of options you can go for, maybe some board games like monopoly or even a cook-off is a great idea as well.
Let the best man (or woman) win!
13. Have Great Branding
Branding is crucial when it comes to raising awareness.
Ask any graphic designer and they will tell you how important branding is for getting recognized.
Really think about what you’re trying to achieve and you cause represents.
Choose colors that will go with the nature of your cause.
Learn more about color theory. For example, the color green resembles nature, the color blue resembles the water, etc.
Make people think of your cause even at first glance at your logo and colors.
Add a catchy phrase to the mix to increase the chances of getting recognized faster.
14. Have A Creative Marketing Concept
Having a marketing strategy in place will not only help you raise more awareness but also help you be more organized.
You can consult a marketing specialist or you can do it yourself.
If you want to create the marketing concept yourself, you can take online courses for that, read articles online or you can go to the library and read a book on marketing.
However you do it, make sure you have a great marketing strategy in place because you don’t want to waste your time on something that doesn’t bring you value.
Try some A/B testing and see what really works for you and your cause.
15. Become an Instagram Influencer
Getting followers was never as easy as it is today.
Likes, shares, comments, hashtags, stories, etc.
You can use all of these features in your advantage to gain some major following on your socials.
Instagram and Facebook are two of the leading social media platforms that can help you grow as an influencer.
Take some great photos for your posts or stories.
Be consistent in your posting and work as hard as you can.
The results will pay off in the end and you won’t need to contact other people to raise awareness for you when you can do it yourself.
There is nothing greater to have power and be independent.
16. Host House Parties
If you’re a natural party host, you can throw an awesome party to help you raise awareness.
You can do it in the comfort of your own home.
Add some lights and decorations.
Make a cheese plate or make a party dish everybody can enjoy. Voila!
You have people’s attention and now you talk about how they can give back as a sign of support.
17. Host A Booth At A Community Event
Going digital is great and all but nothing compares to meeting people face to face.
It’s proven that you can achieve more when you meet people directly.
That goes for raising awareness as well.
According to PewResearch, 86% of buyers want to be able to ask in-person questions before buying, while 84% want to buy from someone they know and trust, let alone when it comes to donating money.
Find the nearest local community event and get yourself a booth there.
Make sure your booth stands out and represents your cause in the best light possible.
Interact with people and make them feel appreciated.
Who knows how many friends you can make during these events that help you spread awareness for your cause.
18. Merge With Another Organization
Joining forces with a fellow non-profit organization can help you achieve your goals.
Do your research on which organization shares similar views as you do and offer them a partnership.
Two organizations are better than one.
During the meeting brainstorm some ideas and innovative ways you can reach people and gain momentum.
19. Start A Facebook Group
Facebook groups help people with the same or similar views on topics together.
For example, there are tons of fan pages of bands or celebrities.
There are groups for animal lovers and activists.
There are also Facebook groups for gamers.
This can help you narrow down the target group you want to focus on.
If your cause is going to help the environment, try starting a group of environmental activists or nature lovers.
Some Facebook groups are free and you can join automatically.
Some might require an admin to approve your request.
Either way, Facebook groups are amazing for getting people together and raising awareness.
20. Create A Donation Page About Your Cause
Donation pages like GoFundMe are great ways to raise charity and bring light to your cause.
Register on donation websites and tell your story.
There are so many charitable people in the world that want to make a difference in this world.
Be open about what made you start this journey and what makes you so passionate about what you’re trying to achieve.
Now that we’ve given you so many options, we encourage you to explore every single one of them.
Being persistent is key when it comes to raising awareness.
Don’t stop until you’ve reached your goal and thank you for making this world a better place!
This guide had shown you the top 20 ideas that will make your cause stand out.
Comment down below to tell us more about what’s working for you when trying to raise awareness.
Maureen Kasyoka is the editor of Weshare’s blog. She has gained excellent research and writing skills through the years, writing on ranging of topics from social media to marketing in more than 5 years.
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