Find out how much does YouTube pay, how much money do you make per 100 views, and learn about the methods through which you can boost YouTube earnings.
By now, you already know about people making money from YouTube, but you probably don’t know why and how.
Here’s the catch, YouTube has a huge global audience with as much as 1.58 billion users, which makes it the second most visited online search engine after Google.
Every minute, hundreds of videos are uploaded to YouTube, and the content is available in 75 different languages, which means 95% of the global internet population is there.
The average YouTube user spends nothing under 25 minutes a day on the site, and here’s the incredible part, globally, YouTube visitors watch four billion videos every day!
If you’re still not convinced about getting on this train, then this article will help you!
This article is for everyone who intends to make a profit from their YouTube channel and wants to know how to go about it.
So if you have questions about how YouTube pays and how you can make a profit from that platform, then this article is for you!
Let’s get started!
Table of Contents:
How Much Does YouTube Pay?
- How Much Does YouTube Pay For 1000 Views?
- How Much Does YouTube Pay For 10K Views?
- How Much Does YouTube Pay For 100K Views?
- How Much Does YouTube Pay For 1 Million Views?
How Much Does YouTube Pay For 1000 Views?
According to Influencer MarketingHub, YouTubers are given between $0.1 to $0.3 per view from advertisers on YouTube, with an average of $0.18 per view. That means, that on average a channel receives $18 per 1,000 ad views. This equates to $3 – $5 per 1000 video views. This amount, however, depends on a variety of factors like the number of views on your videos, The number of clicks an ad receives, ad quality, adblockers, and video length.
According to the Influencer marketingHub, Google (that owns YouTube), pays out 68% of its AdSense revenue. This means that for every $100 an advertiser pays, Google pays 68% to the publisher.
Although the actual rates an advertiser pays varies usually between $0.10 to $0.30 per view, it averages out at $0.18 per view, this means 1000 views will earn you $180.
Also, on average, the YouTube channel can receive $18 per 1000 ad views.
This means $3 – $5 per 1000 video views.
How Much Does YouTube Pay For 10K Views?
Taking into consideration different metrics like your niche, audience monetization potential, advertisement bidding, and more, YouTube usually pays between $30-$50 per 10k views on average.
In the previous section, we already discovered how much YouTube pays for one view, taking this to account with other factors brings us to this conclusion.
How Much Does YouTube Pay For 100K Views?
Although 100K views is a substantial amount, the amount can range between $70 to $1200. Depending on your niche profitability – YouTube pays $300-$500 per 100K views on average.
See down below, which are the factors that price in this amount and how you can increase how much YouTube pays.
How Much Does YouTube Pay For 1 Million Views?
For 1 Million views, YouTube pays an amount that ranges from $700 to $2000. Depending on your video length and the amount of time your audience is spending on your video it can 3X to $5000-$6000 at best.
How Do YouTubers Get Paid?
So, everyone is talking about how YouTubers cash out with their channels and plenty of videos, but just how is this possible?
How does this stuff work?
How exactly do YouTubers get paid?
Ventures such as Ad generation, merchandise sales, sponsorships, and affiliate links can greatly help to boost the earnings from YouTube.
Well, let’s find out!
1. Ad Revenue
Did you know that YouTube video producers earn between $3 and $10 per 1000 viewer engagements and it’s the most common revenue model utilized by social media users to earn money?
The goal of YouTube video upload is to leverage its advertising angle.
YouTube pays you 55% as the video owner for any Ad revenue that is collected on your video page.
This means that if you can find a way to get 10,000 viewers to connect with you on YouTube, you’re looking at $300!
YouTube channel producers earn Ad money through YouTube AdSense partnership programs.
These Ads are put on your video page with the aim of generating revenues from the channel viewership.
So, when the money comes in, YouTube gets 45% and you, the owner of the video, get your 55% commission.
These days, soliciting support online is a common thing.
Whatever means you intend to employ, be it building ongoing revenue from a pool of small monthly donations or funding a personal channel-related project, crowdfunding is one way many YouTubers make money.
The first thing you do is to set up a crowdfunding account, then promote your campaign in your videos, and then take your campaign beyond YouTube.
Whichever way, crowdfunding works every time if you need to pull in more cash, you could check it out!
3. Sales Of Merchandise
If you’ve used YouTube for some time, whether you follow a daily YouTuber or a popular gamer, you’ve probably noticed by now that they have a shop where they open up and sell stuff to their loyal fan base.
This is also a way to make money on YouTube, and YouTubers who have a large following often create a brand out of their channel and sell things like hats, shirts, bags, and accessories.
Many times, these items are customized so they appeal to their fan’s loyalty.
4. Business Sponsorship
Remember we have over 2 billion monthly YouTube users and about 1 billion watching hours per day.
You know by now that YouTube is the most widely used video-viewing platform around today.
So, if you are a big-time YouTuber with strong followership, you can be certain that companies are going to want to partner with you.
Also, Popular YouTubers make their money through brand sponsorship.
How does this work?
Many brands are excited to pay popular YouTubers to promote or review their products so they can increase sales, because who doesn’t want more sales?
Now you know how this works, here’s something else, once you have your average video views and have determined the CPM (Cost per Thousand Impressions) you will charge for your videos, you can then calculate what your video price should be.
(Average Video Views)/(1000) *CPM = Video Price.
Let’s try with an average 7,575 view count and a CPM of $20.
Here’s how that will work to determine the video creator’s price:
(7575)/1000 x $20 = $151.49
So, in this example, the creator’s recommended video price is $151.49, but we recommend you round it down to a whole number which is $150.
It’s pretty simple!
SuperChat is a recent feature that is offered on live streams and the premiere offering.
These premiere videos are pre-recorded and the creator uploads them and then schedules them to run like a live stream.
The SuperChats come into play in a way that the viewer can send money to the YouTuber using the app.
By doing this, their message is highlighted and stands out from all the other messages in the chat.
This is most useful when there are hundreds of people in the chat.
YouTube in recent times has introduced a new addition that allows users to send graphics in their SuperChats.
And the best part?
SuperChat doesn’t cost you anything unless you count the 30% deduction YouTube takes for a handling fee for the transaction.
6. Affiliate Links
Just in case you have settled it in your head that you need to have a huge channel to make money on YouTube, here’s an exception to that; Affiliate marketing.
If you position your channel in a niche that sells products using affiliate marketing, that’s a sure way to make money from YouTube.
You have a major chance to earn sales income.
If people come to your channel specifically with the intention of watching reviews or product
tests, they are likely to consider buying the product you show them, and this will give you a commission.
Like we have mentioned before, in this case, you don’t even need to have a large fan base or subscriber base.
You just need to review a particular product in your video and provide an affiliate link for those who are interested in purchasing the product in the description beneath your video.
Please note that affiliate marketing rates vary from company to company and product to product.
Amazon is the best-known company for affiliate marketing.
They pay a percentage of affiliate fees for many products.
Take, for instance, somebody needs to buy a washing machine from them, and they see it on your video and click the affiliate link in your description and buy,
Amazon pays you 2% of the sales price of the washing machine.
In fact, many YouTube channels particularly those known for product reviews, even earn more from affiliate sales than from advertising.
What Determines How Much You Get Paid On YouTube?
Now that we know how this works, you want to go the extra mile and find out the details of it.
So, what determines exactly how much you earn on YouTube?
Factors such as your CPI, your content and video quality, and your successful ad views all add up to your payments via YouTube.
Check this out!
1. Cost Per Impression And CPI Dollar Amount
What does this mean?
Cost Per Impression simply refers to the metric YouTube uses to gauge how to determine how much you get paid.
This is also known as CPI. So, every time someone clicks an ad on your video, more money for you.
The average CPI is $2.
Your videos may have a CPI ranging from a few cents all the way up to around $10.
This is determined by an algorithm and is entirely up to YouTube’s discretion.
Some factors that can influence this include the prices of the Ads themselves if your audience is watching them all the way to the end or not, your channel’s target audience, and the popularity of your channel.
Let’s say you have 10,000 views and the CPI average on the Ads on your video is $1, you have earned yourself $10,000!
2. Quality of Content
Understand also that not every video is eligible to earn revenue and some videos may even get flagged as not being advertiser-friendly.
Usually, when this happens, a creator can make an appeal to YouTube and request that it be reviewed.
The reviewer can then either agree with the system’s assessment or overrule it and return the video to the monetization standard.
You need to understand that YouTube has standards and guidelines for channels to follow the outline for topics that can be seen as unfriendly to advertisers.
This doesn’t mean you have to go walking on eggshells before you can get your video monetized, usually unless a video is outrightly breaking the community rules, it is not likely that a video gets flagged down as unfriendly for advertisers.
What YouTube rather does is use bots to search for particular keywords or topics.
Here’s what to do in order to avoid getting a yellow card, play it safe and try to stay out of controversial topics that have to do with race, gender, sex, politics, nationality, profanity, and hate speech.
As a rule of thumb and in an effort to keep yourself in the good books, try not to produce or create offensive content as this will not only decrease your earnings but will decrease your views as well.
3. Number Of Successful Ad Views
When it has to do with people, you need to take into consideration that humans are humans.
Someone could just skip the Ad all together and it doesn’t mean it sucked.
It’s just human nature to not be predictable.
The reality is this: most people who watch videos actually skip the Ads – unless it’s something they have an interest in or it’s just powerful enough to catch and keep their attention.
If it happens that they skip the Ads, YouTube does not consider those viewers for payment purposes.
Here’s the catch; only 15% of video watchers on average watch at least 30 seconds of an advertising video, which officially counts as being a view.
You can actually influence this to a little percentage.
This percentage depends on the subject matter of your channel and the nature of your subscriber base.
From what we have said above, this means that for every 1000 views on an average video, 150n people on average watch enough of the Ads embedded in the video to earn your advertising revenue.
These are the factors that influence how much you get paid on YouTube.
Now you the know-how you can use some of them to your advantage, you can go ahead and work towards earning good revenue from your YouTube channel.
We would like to know if you found this article useful.
Kindly leave a comment.
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Anita is a part of Weshare’s writing team. She has social media marketing experience for over 4 years and has been writing in-depth guides and articles about marketing, social media, and online education for the past 7 years.
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